Thor Industries

Since the 1980’s, Thor industries has been the go-to brand for RV goers all over America. To this day, they continue to build innovative and luxurious RV’s, holding firm their place in the upper echelons of the industry. Recently they’ve continued a campaign that follows the stories behind the family’s that traded their life in suburbia for a more adventurous life on the road. THOR and the agency Road Trippers were looking to follow the “Parents Unleashed” couple, Robin and Warren Baxter to the desert to see how they spend their time in Arizona for a few months out of the year. To capture this story, they vetted production companies based in AZ and chose to roll with Ambient. Working together in pre-production, the logistics were ironed out and the beats of the story were defined. The team spent 3 jam packed days following the Baxter family around from Bartlett Lake and the surrounding hiking trails to their home base that was found through the Hipcamp app. Taking a Run n’ gun approach, we were able to gather a lot of imagery and document their lifestyle on the road in their RV as they let loose and linked up with their children and grandchildren. Once we finished with production, with moved quickly into post to meet their deadline. After multiple rounds back and forth dialing in the edits, we hit the nail on the head and handed over the deliverables just in time for them to go live with the material. Check out their stories below!

Engagement

Creative, Production, Motion, Stills


Deliverables

Creative, Production, Motion, Stills


Projects

Our RV Doors Are Always Open
Why We RV
Staying Close to Family


Agency

Road Trippers


Client

Thor Industries

Meet the Baxters

Recognized by their infamous “Parents Unleashed” hashtag on social media, the Baxter’s are a retired couple in the RV community that have traded in their stationary home for life on the road. Recently upgrading to a Keystone Fuzion Toy Hauler equipped with all of the bells and whistles, this couple enjoys a plentiful life of adventure on the road, just the two of them as they make there rounds across the country traveling to all of the places they’d ever dreamed of visiting and doing it on their terms. Not skipping a beat, these two know what they want out of life and have given their RV some DIY treatment to make this portable home feel like as cozy as any track home. 

Close To Family

For the Baxters, family is everything and they make sure that their new lifestyle on the road doesn’t interfere with the time they get to spend with their family. For them they choose quality over quantity and believe that less is truly more if you plan it right. The precious time they do spend with their two sons, daughter in-law and grandchildren, is of the upmost quality and it’s about making long-lasting memories that stand the test of time. From simple activities like outdoor barbequing to more extravagant activities like paddle boarding famous lakes, this family loves the outdoors. With plenty of room to house the children when they visit, everyone gets to experience life on the road and it sets a more unconventional and adventurous bar for their children to follow in their future when it comes to retirement.