Five star franchising
Combining comedic storytelling, special and practical effects, and a badass crew to produce a brand’s first-ever creative campaign.
Five Star Franchising
Combining comedic storytelling, special and practical effects, and a badass crew to produce a brand’s first-ever creative campaign.
THE ASK
Create a way for Five Star Franchising to gain interest for their unique business model that gives people with an entrepreneurial spirit the ability to start their own business.
INSIGHT
If you could go back in time and tell “Past You” to do things differently, what would you tell them? We used this question as our strategy to guide the creative to produce hilarious results.
APPROACH
We wanted to create a campaign as disruptive as Five Star Franchising, so we leaned on our crew of writing, visual effects, and prop/set design experts to bring to life a truly unique film.
DELIVERABLES
- :30, :60, :90 Videos
- Social Media Content
- Still Photos
THE CHALLENGE
Use the painful experience of working in an awful office environment to get potential franchisees excited about working for themselves.
CAPABILITIES UTILIZED
Working on this project really allowed us to flex our full-service capabilities. From creative development and casting to production management and post-production, including a ton of killer visual effects, this project was a blast for the entire team.
- Discovery / Strategy
- Campaign Development
- Story Development
- Art Direction
- Storyboards / Animatics
- Talent Acquisition
- TV Commercial
- Digital / Social Campaign
- Branded Content
- Lifestyle
- Sales Content
- Educational
- Animated Explainers
- Corporate Training
- Recruitment / Culture
- Vignettes
- Case Studies
- Documentary
- Full Suite of Services
- Post Producer / Mgmt
- Video Editing
- Design
- Color Correction
- Retouching
- Sound Design
- Sound Sweetening / ADR
- Voiceovers / Narration
- Animatics / Conceptualizing
- Motion Graphics
- Character Design & Rigging
- Compositing
- Recruitment / Culture
- Vignettes
Looking for a creative partner?
Schedule a 15 minute call to see if we are the right fit.
FINAL DELIVERABLES
NO ONE DOES YOU LIKE YOU
It’s not every day we get to work with a client who’s so willing to go all in on such a whacky script. Thankfully, Five Star Franchising put their full confidence and trust in us, allowing us the space and opportunity to bring the story you see below to life. Plus, we couldn’t have done it without an amazing cast and crew who also bought into the idea and let their talents run at full speed.
FUTURE YOU VS PRESENT YOU
While the production team worked on flipping the set, we kept things moving by setting up an additional shooting area to capture videos that would extend the “Future You” idea. Working side by side in this way helps us make the most of our client’s budget and, more importantly, our producers’ timelines.
30 PHOTO SELECTS
Working with our still photographer, we were able to capture images for Five Star to use on their social media, website, and additional marketing materials.
SOCIAL CUTS
Our post-production and creative teams worked together to establish cut-down videos for Five Star to use on social, engaging their audience to learn more about how they could build their own legacy.
THE IMPACT
Making its debut on Five Star Franchising’s LinkedIn, the videos were immediately well received by franchisees and industry leaders alike. It was clear our message of listening to “future you” to escape the rat race was resonating.
For us, this project was a true representation of what happens when our internal team collaborates with our network of the most-trusted creatives and production personnel in the market. We’ve truly raised the bar for ourselves, setting a new standard for future projects and partnerships.