hard stop

Award Winning

Silver - Elements of Advertising - Video Editing - Hard Stop - TheStopStartsHere.org - Coalition for Youth Drug Abuse Prevention

How the drug coalition Hardstop leveraged our full suite of production services to build a new brand that is hyperfocused on saving lives.

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*INDUSTRY: CONSUMER BRANDS

hard stop

Award Winning

Silver - Elements of Advertising - Video Editing - Hard Stop - TheStopStartsHere.org - Coalition for Youth Drug Abuse Prevention

How the Hardstop leveraged our full suite of production services to build a new brand that is hyperfocused on saving lives.

LEARN MORE

*INDUSTRY: CONSUMER BRANDS

THE ASK

Provide Hardstop with creative and production execution for numerous content deliverables and brand, website, logo development as well as ongoing social media management and content creation.

INSIGHT

Hard Stop is taking a firm stance in the fight against Fentanyl. They believe now is the time to act as we’re losing hundreds of adults and kids to this epidemic daily. They wanted to create content that was compelling and would call people to action immediately.

APPROACH

We wanted the viewer to witness first hand what it feels like to make the worst call of your life. The call no one wants to make and the call no one wants to receive. In order to compel people to join the fight and make your voice heard, we needed to capture the intensity and raw reality of that moment so we took a hyper-real cinematic approach.

DELIVERABLES

"The Call" Brand Film
The Stop Starts Here - PSA
Shari's Story - PSA
RAW Still Images
30 Selects
Brand Development
Website Development
SEO
Social Media Management

THE CHALLENGE

Reaching an audience by way of social media platforms and engaging them with content that is on their level. We needed to revive an old narrative from the 90’s that dissipated into the 2000’s. That narrative being “No use is safe use” and the new drug… Fentanyl. A new target audience unfamiliar with drug coalitions needed education. And the new drug coalition needed capital support.

CAPABILITIES UTILIZED

Hardstop needed a team of people not only conceptualizing and executing content creation from top to bottom, but also required agency treatment with regards to branding, website development, SEO, and social media management. Utilizing our entire suite of services, they were able to build a new brand overnight and start saving lives.

MARKETING // STRATEGY SERVICES

CREATIVE SERVICES // DEVELOPMENT

VIDEO PRODUCTION // PHOTOGRAPHY