{"id":6887,"date":"2023-02-13T08:00:36","date_gmt":"2023-02-13T15:00:36","guid":{"rendered":"https:\/\/ambientskies.com\/?p=6887"},"modified":"2023-03-01T10:38:27","modified_gmt":"2023-03-01T17:38:27","slug":"this-years-best-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/services\/this-years-best-super-bowl-commercials\/","title":{"rendered":"This Year\u2019s Best Super Bowl Commercials"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From controversial calls to Rihanna\u2019s belly bump, Super Bowl LVII was chock full of surprises. But if you paid attention to the ads in this year\u2019s game, the only surprise was the lack of innovative marketing. Don\u2019t get us wrong\u2014there were lots of great ads (and we\u2019ll get into the bulk of them in just a moment), but compared to past years, this game lacked any mind-blowing campaigns. Think of how Tide \u201chacked\u201d the game in 2018 with their \u201cIt\u2019s a Tide Ad\u201d campaign, or how Mountain Dew made one of the\u00a0 most polarizing commercials of all time with their \u201cPuppy Monkey Baby.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we may not have seen any truly groundbreaking ads, we still had a long list of our winners and losers. But instead of your typical \u201cbest of\u201d listicle, our team spent the last few days going into some of the common themes we saw throughout the game\u2014from human truths to nostalgia to pre-game hype, we\u2019ll go into some of our favorite nuggets of insights.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"AS_Superbowl Blog 16x9\" src=\"https:\/\/player.vimeo.com\/video\/799654010?h=87ea1ebcce&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h4><span style=\"font-weight: 400;\">HUMAN TRUTHS<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Headline: HUMAN TRUTHS<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As storytellers, we know the importance of connecting with an audience. And the best way to do that is to tap into a \u201chuman\u201d or \u201cuniversal\u201d truth that resonates with the masses. There were <\/span><i><span style=\"font-weight: 400;\">tons <\/span><\/i><span style=\"font-weight: 400;\">of examples of that in this year\u2019s slew of spots.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Pringles &#8211; \u201cStuck\u201d<\/span><\/h5>\n<p><iframe loading=\"lazy\" title=\"Pringles | Stuck In :90\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/rjZ_O-c3QRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Who among us <\/span><i><span style=\"font-weight: 400;\">haven\u2019t <\/span><\/i><span style=\"font-weight: 400;\">had their hand stuck in the infamous cylindrical chip can? This spot shows that the brand doesn\u2019t take themselves too seriously by tapping into something almost everyone can relate to, connecting to the audience in a way only Pringles could.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Bud Light &#8211; \u201cOn Hold Music\u201d\u00a0<\/span><\/h5>\n<p><iframe loading=\"lazy\" title=\"BUD LIGHT HOLD | EASY TO DRINK, EASY TO ENJOY :60\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/azCNwGnxq0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been on hold for more than a few minutes, chances are you\u2019ve caught yourself tapping your toe to the music as it hypnotizes you into losing track of time and space completely. Bud Light did a great job tying their product into this relatable moment by telling their audience \u201cit\u2019s easy to have a good time with our beer, even if you\u2019re stuck listening to the same on-hold music for an hour.\u201d\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Kia &#8211; \u201cBinky Dad\u201d\u00a0<\/span><\/h5>\n<p><iframe loading=\"lazy\" title=\"Binky Dad | The 2023 Kia Telluride X-Pro All-Terrain AWD SUV\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/V3SHwtLa2bE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Even pet parents know how precious something like a pacifier can be. What\u2019s so great about this spot is how Kia hyperbolized the lengths parents will go to make sure their kids have exactly what they want, while also tapping into how quickly social trends and personalities can blow up.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Workday &#8211; \u201cRockstar\u201d\u00a0<\/span><\/h5>\n<p><iframe loading=\"lazy\" title=\"Workday Big Game Spot: Rock Star\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/2ID-1mzRAew?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">As a creative agency + production company hybrid, we\u2019ve seen a lot of our competitors talk about their team of \u201crockstars.\u201d Hell, we\u2019ve been guilty of it, too. That\u2019s what makes Workday\u2019s spot so perfect\u2014it talks to the corporate crowd (their target audience) in a way they\u2019ll understand, using <\/span><i><span style=\"font-weight: 400;\">real <\/span><\/i><span style=\"font-weight: 400;\">rockstars in a hilarious way.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">RAM Trucks &#8211; \u201cPremature Electrification\u201d<\/span><\/h5>\n<p><iframe loading=\"lazy\" title=\"&quot;Premature Electrification&quot; | Ram Trucks\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/6iaUoJUdTk4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This spot hits on a few different relatable \u201ctruths.\u201d The most important being that most EVs, especially in the SUV and Truck categories, can\u2019t go\u2026 all the way. Mix that with an inconvenient truth that most men have to deal with and you\u2019ve got one hilarious commercial.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">USE OF CELEBRITY\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Headline: CELEBRITY SELLS<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s been done a million times in Super Bowl ads\u2014hire a celebrity (or a group of them) and you can immediately win over your audience. It\u2019s a cheap move (er, rather a really pricey one) but effective nonetheless. Having said that, using a celebrity does not guarantee a successful commercial. To us, the best way to use a celebrity is by connecting the star to the brand or product in a direct way instead of just using a familiar face to hock your goods.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">The Ones That Worked<\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In what was probably one of the best commercials of the night, Doritos told a hilarious story of Jack Harlow reinventing himself through the Triangle (a great nod to the products iconic shape). Hell, they even got Sir Elton John to make an appearance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T Mobile enlisted Bradley Cooper and his mom as they attempt to make a commercial together. This was heartwarming and fun to watch.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ben Stiller and Steve Martin had their own version of the Pepsi Zero \u201cGreat Taste or Great Acting\u201d commercials, both of which were top notch use of comedic actors to help sell the line \u201cIs it that good, or am I just acting? You\u2019ll have to try for yourself!\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pop Corners had Bryan Cranston and Aaron Paul revive their Breaking Bad characters to show off the product\u2019s unique creation methods (similar to Walter White\u2019s meth recipe) in one of the best spots of the night.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In their spot \u201cThank You, Canada,\u201d Crown Royal brought Dave Grohl of the Foo Fighters and Nirvana into the fold to thank the country of the brand\u2019s origin for all its awesome creations from actors to foods to sports. The only issue\u2026 Dave Grohl isn\u2019t Canadian.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downy\u2019s \u201cSniff It To Believe It\u201d is a great example of a simple, to-the-point use of celebrity. It\u2019s definitely didn\u2019t have the brand connection some of the spots above did, but using Danny\u2026 er, Downy McBride and his energetic presence was a great way to get a quick chuckle while selling the product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dunkin\u2019 Donuts use of Ben Affleck was perfect. Everyone knows Affleck\u2019s love for his hometown of Boston\u2014and most people know how Dunkin\u2019-crazy Bostonians can be. So this was a match made in glazed-donut heaven. The only issue we found was that the trope was used in 2020 with Hyundai\u2019s \u201cSmaht Pahk\u201d commercial.\u00a0<\/span><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">The Ones That Didn\u2019t<\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T-Mobile\u2019s \u201cNew Year. New Neighbor\u201d with John Travolta joining Scrubs\u2019 duo Zach Braff and Donald Faison in a tough-to-watch parody of \u201cSummer Nights.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Draft Kings showed us there is such thing as too many celebrities in one spot.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uber One\u2019s idea to use Diddy and some other iconic vocalists fell flat.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bush\u2019s commercial had a surprising turn with the use of Sarah McLachlan, but the ending fumbled worse than the Eagles.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Booking.com\u2019s use of Melissa McCarthy left us laughing but wishing they used McCarthy\u2019s talent in a more effective way.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">REBOOTS<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Headline: IF IT AIN\u2019T BROKE\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, we also saw some reboots of previous campaigns. Because as the old saying goes, \u201cif it\u2019s an effective ad, just do it again!\u201d Okay, we just made that up. But it sounds pretty good!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will Farrel and General Motors: This year, Will Farrel and GM took things a step further by incorporating some of Netflix\u2019s biggest shows for a hilarious redux of last year\u2019s ad.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E*Trade: The baby is BACK and in a way that we felt didn\u2019t try too hard\u2014it just got straight to the point.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sam Adams: The \u201cYour Cousin from Boston\u201d ads have been super fun to watch over the last year, with this year\u2019s Super Bowl spot fitting right in.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">PRE-GAME BUILDUP<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Headline: BEYOND THE BIG GAME<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the best Super Bowl 2023 commercials weren\u2019t even great commercials\u2014they just had some of the best pre-game hype leading up to the event.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M&amp;Ms<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Everybody\u2019s favorite talking candy got WAY ahead of the big game with some \u201ccontroversial\u201d news that they were no longer including their spokes-candies, and were instead enlisting the help of Maya Rudolph. What made this build up so good was that it was a lighthearted criticism on how \u201cwoke\u201d agendas can cause a ripple effect of change. Although we think the joke was mostly on the right-wing nuts who actually fell for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only disappointment with this campaign was how it actually played out in during the game\u2014with just one ad and a \u201cdon\u2019t worry, they\u2019re back\u201d message leading into the game out of commercial break a few minutes later.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FanDuel<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Speaking of disappointment, the FanDuel\/Gronk \u201cKick of Destiny\u201d had to be the biggest let down of the evening (unless, of course, you\u2019re a Phili fan). The brand did a fantastic job hyping up what was felt like a huge, in-game activation\/stunt, and what actually turned into a terrible, thirty-second blooper.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">CONCLUSION<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Anyone watching the Super Bowl this year could see that there are clearly some tried and true methods of telling a brand\u2019s story\u2014you can recruit a celebrity, cause some controversy, or tap into a universal truth. For us, it all comes down to being authentic to the brand. You can\u2019t just do something because you have the money\u2014you should do what makes the most sense for your audience and the story you\u2019re trying to tell. <\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From controversial calls to Rihanna\u2019s belly bump, Super Bowl LVII was chock full of surprises. But if you paid attention to the ads in this year\u2019s game, the only surprise was the lack of innovative marketing. Don\u2019t get us wrong\u2014there were lots of great ads (and we\u2019ll get into the bulk of them in just [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Year\u2019s Best Super Bowl Commercials - Phoenix Video Production Company | Ambient Skies Production<\/title>\n<meta name=\"description\" content=\"There are ways to communicate just about any healthcare message and not all of them require a huge budget.\u00a0Here are some examples...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambientskies.com\/blog\/services\/this-years-best-super-bowl-commercials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Year\u2019s Best Super Bowl Commercials - 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