{"id":6873,"date":"2023-01-14T09:10:33","date_gmt":"2023-01-14T16:10:33","guid":{"rendered":"https:\/\/ambientskies.com\/?p=6873"},"modified":"2023-02-24T10:03:04","modified_gmt":"2023-02-24T17:03:04","slug":"how-to-your-local-business-story-can-get-you-more-business","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/industries\/how-to-your-local-business-story-can-get-you-more-business\/","title":{"rendered":"[How To] Your Local Business\u2019 Story Can Get You More Business"},"content":{"rendered":"\n

If you have a great story, it can lead to great business.<\/p>\n\n\n\n

Did you know that if you could just share your passion and vision with the right audience, in a meaningful and impactful way, they\u2019d give you their business?<\/p>\n\n\n\n

According to the Harvard Business Review<\/a>, people value working with companies that share aligned values and passions.<\/p>\n\n\n\n

How do you communicate your message and passion to better align with your customers?<\/p>\n\n\n\n

\u201cThe best bridge between a presenter and an audience,\u201d someone once wrote, \u201cis a story.\u201d  <\/p>\n\n\n\n

Storytelling can relate your business to potential customers on a deeper level than just advertising.<\/p>\n\n\n\n

The Science Behind The ROI Of Storytelling For Local Businesses<\/h1>\n\n\n\n

How storytelling leads to more local business growth and ROI:<\/p>\n\n\n\n

When we hear a story unfold, our brain waves actually start to synchronize<\/a> with those of the storyteller. NPR article<\/a>, Uri Hasson<\/a>, <\/p>\n\n\n\n

Psychologist Jerome Bruner found that we are 22 times more likely<\/a> to remember a fact when it has been told to us within a story.<\/p>\n\n\n\n

And according to Forbes<\/a>, storytelling elevates the meaning of the brand and better crystalize how it fits into customers\u2019 lives which is exactly what most companies want from their marketing efforts. <\/p>\n\n\n\n

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4 Reasons to Share your Local Business\u2019 Story <\/h2>\n\n\n\n

Consider advertising campaigns urging people to shop local. There are events like \u201cSmall Business Saturday\u201d and the \u201cSmall Business Expo\u201d that do a great job using stories to communicate the critical role local businesses play in our communities and economies.They tell these stories for 4 main reasons:<\/p>\n\n\n\n

1. Humanize The Brand <\/h4>\n\n\n\n

According to PwC\u2019s Global Consumer Insights Survey<\/a>, more than one in three consumers surveyed ranked \u201ctrust in brand\u201d among the top three factors (other than price) influencing their decision to shop at a particular retailer.<\/p>\n\n\n\n

Your customers tend to trust their peers and neighbors more than they trust corporations. Sharing your business\u2019 story can help to humanize and familiarize your brand to help win the trust of your customers. It brings a familary face into their purchase decision.  <\/p>\n\n\n\n

2. Create Customer Empathy <\/h4>\n\n\n\n

Your customers are looking for a brand who looks or acts like them. Whether you convey this sort of empathy through humor, compassion, or inspiration, showing your customer that you do indeed \u201cget it\u2014i.e. you share similar experiences\u2014iis a super important reason to share your story. <\/p>\n\n\n\n

3. Differentiate The Brand  <\/h4>\n\n\n\n

There are lots of places people can shop. What sets your business apart from everyone else? Plenty of people offer similar services, but there\u2019s only one story like yours. Your story is truly unique. Sharing it will undoubtedly help differentiate your business from your competitors<\/p>\n\n\n\n

4. Cultivate Customer Trust<\/h4>\n\n\n\n

People tend to trust what and who they know, relate to, and feel familiar with. When people meet for the first time they gain trust by doing what? Sharing each other’s story. Likewise, Sharing your business\u2019 story is how you\u2019ll gain the trust of your prospective customers.<\/p>\n\n\n\n

  1. 95%<\/a> of people will be loyal to a company if they trust it. <\/li>
  2. 93% of people said they were more likely to recommend a company they trusted to others.  <\/li>
  3. 92% said they were more likely to spend money at a company they trust.<\/li><\/ol>\n\n\n\n

    Using your own business’ story can help you achieve these benefits. <\/strong><\/p>\n\n\n\n

    Real Life Stats Of How Great Storytelling Leads To Great Businesses<\/h2>\n\n\n\n

    Storytelling is the tried and true method of connecting with your audience and increasing revenue.<\/p>\n\n\n\n

    In Corporate Culture & Performance<\/a>, authors John Kotter and James Heskett demonstrated that companies who convey purpose and value outperform their counterparts by a factor of 12 and have a profit performance ratio 750x higher than companies without shared values.<\/p>\n\n\n\n

    When a brand is humanized through storytelling, net profit increases. The Global Empathy Index (2015)<\/a>  <\/p>\n\n\n\n

    5 Elements To Tell A Business\u2019 Story The Right Way<\/h2>\n\n\n\n
    1. Relate To Your Audience<\/strong><\/h5>\n\n\n\n

    Who is your target audience and what do they want or care about? What do you have in common with them? Show people that what matters to them matters to you.<\/p>\n\n\n\n

    2. If You’re Local, Speak Local\u00a0<\/strong><\/h5>\n\n\n\n

    What makes you local? Make sure to identify with your customers through your knowledge of the local area to help form a familiar connection. Is there a beach where you thought of the idea of your company or a famous mountain you climbed when you got your latest idea?<\/p>\n\n\n\n

    3. Humanize Your Business\u00a0<\/strong><\/h5>\n\n\n\n

    Why did you start your business? What are your mission, vision, values? What do you hope your services or products will do for you and your family? For the community? Adding this personality and real emotion as a business will also lead to a more engaged culture which ultimately helps business and proves ROI continuously. Invest into your voice and build a culture that humans want to be apart of. <\/p>\n\n\n\n

    4. Show A Community Spirit<\/strong><\/h5>\n\n\n\n

    What other local businesses or organizations have you supported or worked with? How can you show how much you care about the community? Charitable giving and giving back creates a sense of reciprocity in others that can lead to more business.   <\/p>\n\n\n\n

     5. What makes you unique?<\/h5>\n\n\n\n

    What sets you apart? What can no other competitor replicate?. But also <\/s>Sharing what\u2019s unique about you and what you do is just as important as what\u2019s unique about your business, product or service.<\/p>\n\n\n\n

    How to Tell Your Company\u2019s Story For Greater Growth<\/h2>\n\n\n\n

    When it comes to telling your company\u2019s story, focus on the details. The following questions may help:<\/p>\n\n\n\n

    Who are the founders of your company?\u00a0<\/strong><\/h5>\n\n\n\n

    Who are the founders of your company and what’s interesting about them?<\/p>\n\n\n\n

    What brought the founders together and what were the steps that led to where you are now? <\/p>\n\n\n\n

    Why did you start your business?<\/strong><\/h5>\n\n\n\n

    Let people know what drove you to making this business. Were you trying to fix a problem or were you really interested in a subject? Let themus<\/s> know the \u201cwhy\u201d behind it all. <\/p>\n\n\n\n

    What is your company\u2019s mission?\u00a0<\/strong><\/h5>\n\n\n\n

    What do you believe as a company? What\u2019s your mission? Let your customers know. <\/p>\n\n\n\n

    What are the goals of your company?\u00a0<\/strong><\/h5>\n\n\n\n

    What\u2019s your five-year plan? Where do you want to be? Tell your customers where you hope your dreams will take you, so they can dream with you.<\/p>\n\n\n\n

    What makes your business unique?<\/strong><\/h5>\n\n\n\n

    This is your chance to tell your audience what you do best. Maybe it\u2019s customer experience, maybe you do something faster than everyone else. Emphasize how special you are. <\/p>\n\n\n\n

    What\u2019s one thing you want customers to know about you?\u00a0<\/strong><\/h5>\n\n\n\n

    Are you trying to make water skiing a more affordable sport? Do you want them to know how much you love your family? What\u2019s the one thing you want everyone to know about you.<\/p>\n\n\n\n

    What experience can both your customers & employees expect when doing business with you?\u00a0<\/strong><\/h5>\n\n\n\n

    Lastly, and most importantly, who are the people inside of<\/em> your brand? Your employees, or network of professionals within the organization, and the experience they create for your customers is quite possibly one of the biggest pieces of your story. <\/p>\n\n\n\n

    4 Examples of Arizona Business Storytelling Done Right<\/h2>\n\n\n\n
    1 – Experience Scottsdale<\/strong><\/h5>\n\n\n\n

    Experience Scottsdale did a great job telling the story of a resident making memories that literally last a lifetime. As shown by the age progression of couple that the spot focuses on. It captures the essence of the city by adding a touch heartwarming emotion and mixing it with breathtaking views. It wrapped up very nicely at the end and they were able to fit it into 30 seconds. Amazing!<\/p>\n\n\n\n

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