{"id":6858,"date":"2022-11-16T16:10:16","date_gmt":"2022-11-16T23:10:16","guid":{"rendered":"https:\/\/ambientskies.com\/?p=6858"},"modified":"2023-02-24T09:18:16","modified_gmt":"2023-02-24T16:18:16","slug":"how-to-use-storytelling-for-greater-roi-on-your-healthcare-marketing","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/industries\/how-to-use-storytelling-for-greater-roi-on-your-healthcare-marketing\/","title":{"rendered":"[How To] Use Storytelling for Greater ROI on Your Healthcare Marketing"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Healthcare advertisements that evoke empathy forge stronger and more memorable connections. That\u2019s where storytelling comes into play.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last year,<\/span><a href=\"https:\/\/www.beckershospitalreview.com\/digital-marketing\/healthcare-marketing-spend-projected-to-reach-36b-in-2019.html%23:~:text=1.,2.\"><span style=\"font-weight: 400;\"> Healthcare companies spent around $36 billion on advertising<\/span><\/a><span style=\"font-weight: 400;\">. These ads came in all shapes and sizes but the one thing that differentiates the more successful ads from the others is that they emphasize not the company or the solution to someone\u2019s problem, but the story behind them.\u00a0<\/span><\/p>\n<h1>\u201cThe best bridge between a presenter and an audience,\u201d someone once wrote, \u201cis a story.\u201d<\/h1>\n<p><span style=\"font-weight: 400;\">Visual storytelling is one of, if not the, most important <\/span><span style=\"font-weight: 400;\">tenets<\/span><span style=\"font-weight: 400;\"> of advertising for the Healthcare Industry. The power of a relatable story can create emotion and empathy that foster stronger calls to action and audience appeal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But effective storytelling is challenging<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Consumers are smart, inundated, and need to relate to companies in order to recognize them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig into some strategies that can help your storytelling marketing work. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The Science Behind The ROI Of Storytelling In Healthcare<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are the 3 Goals of Storytelling in Healthcare?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to achieve storytelling in healthcare marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The 4 Pillars of Storytelling in Healthcare <\/span><\/li>\n<li><span style=\"font-weight: 400;\">4 Kinds of Storytelling in Healthcare Advertisements <\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Different Mediums To Accomplish Great Storytelling in Healthcare <\/span><\/li>\n<li><span style=\"font-weight: 400;\">3 Great Examples Of Storytelling In Healthcare And Their Results<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Build trust, loyalty and ROI by telling the story of your customer<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">The Science Behind The ROI Of Storytelling In Healthcare<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Stories have the power to change our brain chemistry. <\/span><span style=\"font-weight: 400;\">In a recent<\/span><a href=\"https:\/\/www.npr.org\/sections\/health-shots\/2020\/04\/11\/815573198\/how-stories-connect-and-persuade-us-unleashing-the-brain-power-of-narrative\"><span style=\"font-weight: 400;\"> NPR article<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/pni.princeton.edu\/faculty\/uri-hasson\"><span style=\"font-weight: 400;\">\u00a0Uri Hasson<\/span><\/a><span style=\"font-weight: 400;\">, professor of psychology and neuroscience at Princeton University, says that, as we hear a story unfold, our brain waves actually <\/span><a href=\"https:\/\/www.pnas.org\/content\/107\/32\/14425\"><span style=\"font-weight: 400;\">start to synchronize<\/span><\/a><span style=\"font-weight: 400;\"> with those of the storyteller so that the person telling the story is in control of the emotions the listener feels.<\/span><\/p>\n<p><b>But Why is Storytelling Important in Healthcare Advertising ROI?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cDoctor-speak\u201d, tech-talk or clinical details can make target audience listeners\u2019 eyes glaze over. On the other hand, It\u2019s proven that storytelling creates greater patient awareness, understanding, and compliance (<a href=\"https:\/\/healthcaresuccess.com\/blog\/healthcare-marketing\/healthcare-storytelling-marketing-magic.html\">Healthcare Success Storytelling Magic<\/a>).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus when a healthcare company tells an engaging story, people are far less likely to ignore it and far more likely to engage with and remember it. They pay attention because it\u2019s a story about them.\u00a0\u00a0<\/span><\/p>\n<p><b>And according to<\/b><a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2018\/07\/14\/3-reasons-why-storytelling-should-be-a-priority-for-marketers\/?sh=30a5bb586758\"><b> Forbes<\/b><\/a><b>, storytelling elevates the meaning of the brand and better crystalize how it fits into customers\u2019 lives.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">What are the 3 Goals of Storytelling in Healthcare?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We tell stories so that complex, uninteresting topics become more relatable and compelling to our target consumers, <\/span><span style=\"font-weight: 400;\">all which have very direct results with ROI.<\/span><\/p>\n<h3><strong>1. Measured Growth<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We are <\/span><a href=\"https:\/\/hbr.org\/2014\/10\/why-your-brain-loves-good-storytelling\"><span style=\"font-weight: 400;\">genetically wired to love and respond to stories<\/span><\/a><span style=\"font-weight: 400;\">. Through storytelling content, you can easily expand your consumer base and brand awareness.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.jigsawrecruitment.co.uk\/2018\/03\/12\/getting-social-media-presence-right-important\/\"><span style=\"font-weight: 400;\">81% of marketers found<\/span><\/a><span style=\"font-weight: 400;\"> increased traffic occurred with as little as six hours per week invested in compelling video content.<\/span><\/p>\n<h3><strong>2. Increased Brand Recall<\/strong><\/h3>\n<p>Psychologist Jerome Bruner found that we are<a href=\"https:\/\/www.anecdote.com\/2015\/01\/link-between-memory-and-stories\/\"> 22 times more likely<\/a> to remember a fact when it has been told to us within a story.<\/p>\n<h3><strong>3. Audience Connection\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Stories can be up to <\/span><a href=\"https:\/\/www.quantifiedcommunications.com\/blog\/storytelling-22-times-more-memorable\"><span style=\"font-weight: 400;\">22 times more memorable<\/span><\/a><span style=\"font-weight: 400;\"> than facts by creating real emotions that forge real connections with your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to achieve storytelling in healthcare marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Achieving effective, ROI driving storytelling requires a narrative that\u2019s going to appeal to the ideal customer you want walking through your door.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go over a few strategies to help you do that.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The 4 Pillars of Storytelling in Healthcare\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. People\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People connect with other people, not companies. They connect with real emotions, problems, hopes, and dreams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They connect to stories about making real people\u2019s lives better and easier. About healing and <\/span><span style=\"font-weight: 400;\">living a better, more fruitful life<\/span><span style=\"font-weight: 400;\">. Conquering overwhelming challenges and facing all odds.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Problem \/ Solution<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every good story has a problem (the journey) and a solution (the payoff).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem needs to be clear, well-defined, and be directly linked to the solution you are presenting to your audience to reinforce why they need you. And when they see their problem\u2014or the character in your story&#8217;s problem\u2014being solved, they feel a sense of relief.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Purpose\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s the greater calling behind the narrative you\u2019re telling? Why should your audience care? This \u201cwhy\u201d (or purpose) is the most powerful tool for your story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, this purpose should unify all 4 pillars and inspire the final payoff.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Payoff\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The audience needs to see what happens to the characters they&#8217;ve invested their time into. Did they succeed? Did they overcome their obstacles? Is the drama resolved?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This resolution is why your audience will stick around. It brings relief, balance, and makes us feel like the world is right again. It gives us hope\u2014and hope inspires action.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4 Kinds of Storytelling in Healthcare Advertisements\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen that these four directly align with most healthcare campaigns.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Consumer Identification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are the stories that start with \u201cDo you ever feel like\u2026\u201d or \u201cHave you been suffering with\u2026.?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your story starts with the identification of the problem your consumer is facing, then takes the consumer through a journey that ends with how your product can solve their problem.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this is this UPMC commercial.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Life Changing Is... Liz&#039;s New Heart and Lungs | UPMC Life Changing Is\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/7iDOKRxkbYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>And this Mayo Clinic commercial.<\/p>\n<p><iframe loading=\"lazy\" title=\"Put Your Health First -  Mayo Clinic Health System\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/BneAITWMWoc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">2. Inspirational\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing drives action like hope. Healthcare marketing, at its core, is about giving hope. Inspirational ads usually tackle a huge problem, with either a fictional character or maybe a real-life documentary series.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Breaking the Mold :30 | Northwell Women\u2019s Health TV Commercial\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/4WEI1orgQKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"TV Commercial: Breast Cancer Survivor: Valerie&#039;s Story | Memorial Sloan Kettering\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/xoDhkmlPfI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">3. Case Studies or Real Patient Stories<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Real patient stories are an incredible way to relate to and generate empathy from your target consumer. They incorporate the other three kinds of stories as well. They can be inspirational, they can show how a conflict is resolved, and they can identify the consumers who may have similar circumstances.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ambient did an amazing real patient story last year with Paragon Vision where we followed a pro rock climbing athlete named Sierra Blair-Coyle battle with nearsightedness affecting her career. Thankfully, Sierra was able to overcome those obstacles, all thanks to the help of Paragon CRT.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Paragon Vision - Sierra Blair-Coyle - Testimonial\" src=\"https:\/\/player.vimeo.com\/video\/310495032?h=b4636c145f&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">The Different Mediums To Accomplish Great Storytelling in Healthcare\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your healthcare customer can see an average of<\/span><a href=\"https:\/\/ams.aaaa.org\/eweb\/upload\/faqs\/adexposures.pdf\"><span style=\"font-weight: 400;\"> over 600<\/span><\/a><span style=\"font-weight: 400;\"> marketing messages a day. Using these storytelling mediums may help your brand stand out.\u00a0<\/span><\/p>\n<h3><strong>Video Production<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producing memorable story driven content that grabs a hold of the heart and mind to better connect with your audience or customers. That\u2019s the core of video production no matter what the deliverable. Especially when it comes to advertisement or recruiting in the healthcare space.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Vitalant Brand Film\" src=\"https:\/\/player.vimeo.com\/video\/289860365?h=d6f251d862&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Photography<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">They say a picture is worth a thousand words, and they can tell a great story by themselves. If done right, photography is the number one brand positioning move that will set you apart and create a cohesive atmosphere across all channels. Web, print, social, you name it. The secret is to be intentional about what moment you\u2019re trying to capture and why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ambientskies.com\/our-work\/\">Click HERE for examples<\/a>\u00a0<\/span><\/p>\n<h3><strong>Branded Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This could be a web series or a digital television show geared totally around a product. Unlike commercials, these tell a full story. We meet characters ,they have problems to solve, and we follow their journey to find the solution.\u00a0<\/span><span style=\"font-weight: 400;\">Healthcare Companies use branded content to demonstrate their products in action while telling a great story.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SickKids VS: This Is Why\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/vh-WS1FGKTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Documentary<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Documentaries come in all shapes and sizes, long-form, short-form, and this is where healthcare companies can do a deep dive. No matter the issue that\u2019s taking the focus, it\u2019s a sure fire way to cover a lot of information in an engaging way. Information that would be considered too granular for a TV commercial or even branded content.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Quade&#039;s Story - Vitalant\" src=\"https:\/\/player.vimeo.com\/video\/381935894?h=90b9b0f916&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>TV Commercials<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional TV spots are usually :08, :15, :30, or :60 seconds long, and can play in any size market. These are good top of funnel calls to action that immediately and quickly get an offer or pertinent information out to the masses through various channels.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Paragon Vision Sciences - See your life with out limits - Sierra Blair Coyle\" src=\"https:\/\/player.vimeo.com\/video\/310626537?h=832cf9f871&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Animation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Animation and VFX offers a unique and vibrant way to entertain people and is a powerful form of creative expression. If done right, it can be used as a tool to accomplish things that would simply not be possible in cam or would break the bank to achieve on a practical level. From rotoscoping and compositing to character design and much, much more.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Bells - Introduction Video\" src=\"https:\/\/player.vimeo.com\/video\/697471593?h=d2eeca93b4&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Real Patient Testimonials<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Let your patients speak for you. These still follow the four pillars of storytelling in healthcare advertising, but use real patients to tell stories of their own problem and journey to solutions.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Jeannie Adams \u2013 Lung Cancer Patient Testimonial Video\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/9wZA8OhR1dI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Case Studies<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Building long standing relationships with your clients is essential for healthcare companies. Case studies can help you build the foundation of a new relationship by providing one key ingredient\u2026 trust. <\/span><span style=\"font-weight: 400;\">These are typically short vignettes or a series of videos that detail one condition, medicine, or piece of equipment designed to help people.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Legend Transportation - Matt&#039;s Story\" src=\"https:\/\/player.vimeo.com\/video\/694125860?h=f55840375c&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"289\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">3 Great Examples Of Storytelling In Healthcare And Their Results<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><b>Vitalant (B2C)<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">W<\/span><span style=\"font-weight: 400;\">ith its 127 blood donation centers spread across 40 states, and providing blood transfusion services to nearly 1,000 hospitals, Vitalant is one of the oldest non-profit blood service providers in the United States. This advertisement was genius. When you\u2019ve just re-branded a company and you\u2019re trying to create great B2C content that articulates your mission in an unexpected way, refer to this example.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Save the Humans \u2014 Vitalant Commercial\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/5Oti0NgeKNo?start=28&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li aria-level=\"1\"><b>Reputation.com (B2B)<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reputation.com is a business-to-business online reputation management and customer experience management company. They wanted to highlight their most important case study, banner health, and we thought this was a great example of good B2B storytelling that was impactful.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Reputation.com\" src=\"https:\/\/player.vimeo.com\/video\/241569868?h=b07710b196&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li aria-level=\"1\"><b>Remarkable Health<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remarkable Health is the leading Provider Success Platform Company focused on the Behavioral Health Industry. They had a strong mission and they wanted to scream it from the rooftops. In this mission video, they were able to articulate what drives the company on an inspirational level. As well as shine a light on their company culture.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Remarkable Health - Our Mission\" src=\"https:\/\/player.vimeo.com\/video\/374484552?h=dec7bd024d&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">We Produce Healthcare Sensitive Storytelling with a Return on Investment<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We believe in the power of real emotion and storytelling within healthcare advertising, and have been producing impactful and engaging stories in the healthcare space for over a decade.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to commercials and advertising campaigns, no one has to tread a thinner tightrope than the Healthcare Industry.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our approach, mission, and values have storytelling at the center while in strict compliance with HIPAA rules and regulations<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with the healthcare industry is something we pride ourselves on. Over our collective thirty years in the business, we&#8217;ve mastered working with necessary compliance such as HIPAA and have established ourselves with some top-tier healthcare marketing partner brands.\u00a0\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Powering New Possibilities\" src=\"https:\/\/player.vimeo.com\/video\/451370174?h=860b310a0d&amp;dnt=1&amp;app_id=122963\" width=\"770\" height=\"433\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">CTA: Build trust, loyalty and ROI by telling the story of your customer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">71% of people say they have more trust in a brand if they feel that the brand is putting people over profit. See how we\u2019ve impact healthcare companies just like yours with amazing storytelling.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthcare advertisements that evoke empathy forge stronger and more memorable connections. That\u2019s where storytelling comes into play.\u00a0 Last year, Healthcare companies spent around $36 billion on advertising. These ads came in all shapes and sizes but the one thing that differentiates the more successful ads from the others is that they emphasize not the company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[How To] Use Storytelling for Greater ROI on Your Healthcare Marketing - Phoenix Video Production Company | Ambient Skies Production<\/title>\n<meta name=\"description\" content=\"There are ways to communicate just about any healthcare message and not all of them require a huge budget.\u00a0Here are some examples...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambientskies.com\/blog\/industries\/how-to-use-storytelling-for-greater-roi-on-your-healthcare-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[How To] Use Storytelling for Greater ROI on Your Healthcare Marketing - 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