{"id":5313,"date":"2021-02-21T16:42:10","date_gmt":"2021-02-21T23:42:10","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/?p=5313"},"modified":"2023-02-24T12:57:46","modified_gmt":"2023-02-24T19:57:46","slug":"how-ambient-outsmarted-covid-for-commercial-production","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/services\/how-ambient-outsmarted-covid-for-commercial-production\/","title":{"rendered":"How Ambient Executes Commercial Productions For Remote Producers"},"content":{"rendered":"
Everyone’s tired of talking about or even mentioning the word Covid, right? But when Ambient<\/a> was shooting Budweiser’s<\/a> commercial production for their new Backyard BBQ Insurance campaign, CDC guidelines were top of mind.<\/p>\n From the outset, Unreasonable Studios knew that they were going to have to take precautions. And thinning out non-essential people from their team was the first thought. But when it became apparent that the whole group was essential to the success of the shoot, they came up with a better idea.<\/p>\n Produce and direct the commercial remotely via zoom.<\/p>\n Sounds like there might be some limitations, right? Well, there’s another way to stay in the game, and that comes in the form of a video presenter.<\/p>\n The presenter allowed Unreasonable Studios and Budweiser’s agency reps to view everything that A cam was capturing in real time. So they were able to participate, make calls on the spot and essentially direct the commercial from a different state.<\/p>\n That’s pretty awesome that we have those abilities so readily available. If you’re in a similar situation and are curious about the process and what gear AS used, let me enlighten you a little.<\/p>\n First, you need to start with the A camera<\/a>. Via the SDI or HDMI port, connect a wireless transmitter or hardwire a long SDI\/HDMI cable to your camera. From there you would typically tap into a client monitor, but we’ll skip this step for this example.<\/p>\n Next, if you’re hardwiring, you’re going to want connect the other end of the cable coming from A cam or receiver to the presenter’s SDI or HDMI ports in the back of the device. Then connect the presenter to a computer via a USB cable. Once tethered, you’re going to pull up the zoom application and login. After that, navigate to the camera settings and choose the web presenter option. Then the A cam will be presenting.<\/p>\n Next, you’ll need your sound guy to connect a cable from his sound mixer to your computer. He’ll need to send that feed to a headphone mix and provide the 1st AD with a headset. The audio coming from the remote director\/producers via zoom will be heard through the headset. It’s recommended you use one that allows the 1st AD to communicate back to the producers.<\/p>\n <\/p>\n The gear you’ll need to successfully pull off a remote production isn’t going to be cheap. You’ll likely need to rent some of the gear from your freelancers (Sound Engineer, DP, DIT). 2. SDI or HDMI cable<\/p>\n 3. Transmitter and Receiver (if you cannot be tethered)<\/p>\n 4. 1\/8 inch audio cable (8ft-25ft cable)<\/p>\n 5. Audio Mixer<\/p>\n 6. Wireless Headset (2-way radio)<\/p>\n 7. Computer (Laptop preferred)<\/p>\n
\nPROCESS<\/h3>\nGEAR<\/h3>\n
\n1. Blackmagic Web Presenter<\/a><\/p>\n