{"id":5218,"date":"2020-11-10T11:14:44","date_gmt":"2020-11-10T18:14:44","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/?p=5218"},"modified":"2023-02-24T10:32:01","modified_gmt":"2023-02-24T17:32:01","slug":"ambient-skies-helps-ford-unveil-the-new-bronco-at-sema","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/our-work\/ambient-skies-helps-ford-unveil-the-new-bronco-at-sema\/","title":{"rendered":"Ambient Skies Helps Ford Unveil The New Bronco At SEMA"},"content":{"rendered":"

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The Bronco is back!?<\/strong><\/h2>\n

And the Ambient team was beyond jazzed. All of them grew up either owning a Bronco or remember riding around in one as a kid. They were beefy. They were dependable. And there hasn\u2019t been a new model since the mid 90\u2019s when O.J. put the dagger into their reputation\u2026 no pun intended. <\/span><\/p>\n

Needless to say, they took a very long break understandably and now the wait is over. Enough time has passed. The world\u2019s a different place now where people won\u2019t associate the look and feel of the beloved vehicle with that awful incident.<\/span>
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\"FORD_Bronco_MAD-Industries_Ambient-Skies\"

New FORD BRONCO at MAD Industries<\/p><\/div>\n

THE ASK<\/strong><\/p>\n

The producers over at Imagination Agency<\/a> were in need of a professional production team in AZ. A team that could execute a 2 day documentary production for Ford\u2019s new Bronco and turned around in time to premiere at SEMA\u2019s Auto Nights virtual car show. <\/span>After vetting multiple production companies around the valley, the rates and experience with documentary work was a direct fit for their needs.\u00a0<\/span><\/p>\n

THE APPROACH<\/strong><\/p>\n

Ambient approached the challenge like any other, by gaining a clear understanding from the client as to what they wished to achieve and pulling references to help guide them in. After some meetings and deliberating, they were on the same page. <\/span><\/p>\n

From there, it was a matter of putting the right crew members together and acquiring the right gear. With this particular production, they needed to work remotely onsite in the great outdoors in Sedona AZ. <\/span><\/p>\n

And so they approached that aspect of the challenge by traveling to the sites they wished to shoot at beforehand. They needed to scout the proper areas and coordinate a schedule that would fit within two 10 hour days. As well as, figure out the gear wishlist.<\/span><\/p>\n

The ultimate solution… focused teamwork, rigorous location scouting and a strong understanding of what was expected of them. <\/span>From there it was all about doing what they do best and executing on the highest level all while creating a professional environment for the talent and crew to work within.<\/span><\/p>\n