Unreasonable Studios<\/a> vision. Great! But there was a catch. AS only had a few weeks to prepare and get it in the can. So… that meant that we had to kick art direction into high gear.<\/p>\n\n\n\n(Insert record needle stop)<\/p>\n\n\n\n
But the concept was shifting around… A LOT! So when it finally came down to a final decision, Ambient was literally left with a week or so to prepare.<\/p>\n\n\n\n
There were three problems. We had to build a BBQ Insurance office lobby area, a legit looking fine art gallery, and a CEO office for Mr. Bissonette. That didn’t sound like an easy ask initially, but Ambient had to put their heads together and come up with some quick solutions.<\/p>\n\n\n\n
The solution that saved the day was finding a single location where we could build all three sets.<\/p>\n\n\n\n
The commercial’s set build had some other inherent challenges. For one, the location selected for production was on the 23rd floor of the US Bank building in downtown Phoenix. And with an ever shifting concept, the art department needed to find quick solutions to the demands of the creative. <\/p>\n\n\n\n
When building the three unique sets the team embraced existing elements in the space. As an homage to the Jake from State Farm commercials, set one was meant to look like a legitimate lobby area at an insurance company building. A meeting room was already present. This element gave art department a foundation to work with.<\/p>\n\n\n\n <\/figure>\n\n\n\nSet two was a fine art gallery. Just one that displayed Budweiser bottles and backyard barbecues. The exposed air ducts on the ceiling gave it an urban vibe and supplied a starting point.<\/p>\n\n\n\nSet Two BTS<\/figcaption><\/figure>\n\n\n\nAnd with set three, they constructed a CEO office for Biznasty. Using a large open area, they placed office props and furniture in front of a false window frame. Behind the frame, a backlit translight backdrop of skyscrapers. This translight was massive! And it served as a great tool to overcome exposure issues and dial in the desired look.<\/p>\n\n\n\nSet Three<\/figcaption><\/figure>\n\n\n\nSo overall, it was a stellar shoot with a rockstar team. John Schaus, the 1st AD held it down for the AZ crew and communicated directly with the directors and producers remote to ensure that everything moved according to schedule. Brandon Sullivan showed up with his still photography skills and captured some super clean imagery for Budweiser’s marketing channels. Craig Fleming brought that veteran touch to the lighting and made everything look amazing. And to all of the rest of the crew that made it happen, you killed it! Needless to say, AS locked in the goods for Unreasonable studios and it all ended on a good note. With happy attitudes, hugs, and absolutely no bridges burned. And at the end of the day, that’s the definition of a successful shoot.<\/p>\n\n\n\n
If you want to dive into our process a little more and take a gander at everything we provided for Budweiser Canada, you can view the full case study here<\/a>.<\/p>\n\n\n\n<\/p>\n\n\n\n
Credits:<\/strong><\/p>\n\n\n\nDirector, Unreasonable Studios – Sean Mcleod Executive Producer, Unreasonable Studios – David Stulberg <\/p>\n\n\n\n
Ambient Crew:<\/strong><\/p>\n\n\n\nProducer – Richard Charney 1st AD – John Schaus Locations Manager – Denton Hanna Locations Assist – Gavin Boughner DoP – John Belinski 1st AC – Carter Kovacs DIT \/ VTR – Drake Dewar Photographer – Brandon Sullivan Audio Technician – Steve Boehme Production Designer – Ted Sorensen Art Assistant – Terry Cornwell Gaffer – Craig Flemming Best Boy – Scott Benjamin Key Grip – David Klotz HMU – Aeni Domme Wardrobe – Kim Pieper Office PA – Jonathan Hinckley Set PA – Heidi Joy Prompter OP – Cheryl Goodyear Catering (Creations in Cuisine) – Jennifer Laister<\/p>\n\n\n\n
BTS Video\/Photo – Trenton Massey<\/p>\n","protected":false},"excerpt":{"rendered":"
Come July, barbecue is a BIG deal for Americans. The same goes for our Canadian beer-drinking friends up north eh! Ambient had the pleasure of partnering with Budweiser Canada for their latest commercial spot “Budweiser BBQ Insurance.” This hilarious spoof playfully mocks the notorious “Jake from State Farm.” It features professional hockey player Paul Bissonnette […]<\/p>\n","protected":false},"author":11,"featured_media":4133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"acf":[],"yoast_head":"\n
Budweiser teams up with BizNasty for National Backyard BBQ Commercial - Phoenix Video Production Company | Ambient Skies Production<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n\t \n\t \n\t \n