{"id":2989,"date":"2014-09-30T14:06:00","date_gmt":"2014-09-30T21:06:00","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/where-commercials-and-cinema-collide\/"},"modified":"2023-02-24T12:54:23","modified_gmt":"2023-02-24T19:54:23","slug":"where-commercials-and-cinema-collide","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/","title":{"rendered":"Where Commercials and Cinema Collide"},"content":{"rendered":"<p>Have you ever seen a company advertisement that feels like a cinematic experience? &#8212; I&#8217;m willing to bet that you have.<\/p>\n<p>Things like the BMW &#8216;Driver&#8217; videos with Clive Owen, the OK Go Honda music video, and the Dove &#8216;Real Beauty&#8217; video essays all classify as cinematic commercials.&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>We call them &#8216;branded content&#8217; and these kinds of commercials are pretty commonplace nowadays to see high budget commercials from all the leading brands of every industry.&nbsp;<\/p>\n<p>Below we&#8217;ll explain the difference between commercial video and cinema &#8212; and how sometimes &#8212; the two collide inside branded content.&nbsp;<\/p>\n<p>Let&#8217;s go!&nbsp;<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; min-width: 256px; margin: 0px auto; display: block; margin-left: auto; margin-right: auto;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0;\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe hs-fullwidth-embed\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"\/\/www.youtube.com\/embed\/6ysdXcdKy-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>Branded Content: Where Commercials and Cinema Collide<\/h2>\n<p>Back in the day there was a clear line between cinema and television, but as streamers and HD made those lines disappear, advertising had to change to keep up.&nbsp;<\/p>\n<p>That&#8217;s where branded content evolved from; the necessity to be cinematic while still pushing a product.&nbsp;<\/p>\n<p>In order to keep eyeballs on the screen during commercial breaks and online advertisements, companies had to adopt a plethora of cinematic techniques to keep viewers interested.<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; min-width: 256px; margin: 0px auto; display: block; margin-left: auto; margin-right: auto;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0;\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe hs-fullwidth-embed\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"\/\/www.youtube.com\/embed\/zeAS0QKwr_M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/p><\/div>\n<p>The origin of this hybrid video approach is debatable, but it&#8217;s obvious that the trend started to gain some steam after Tony Scott made it a standard in the 1980&#8217;s.&nbsp;<\/p>\n<p>For decades, directors have been hired by Fortune 500 Companies to produce commercials that resemble the look and feel of high dollar cinema.&nbsp;<\/p>\n<p>It seems to refine and polish the image of a company and raises the bar for its competitors at the same time.&nbsp;<\/p>\n<p>For example, more recently, there has been a lot of slow-motion techniques being utilized in big budget commercials as well as clever CGI tricks in the multi-million dollar range.<\/p>\n<p>These are just elements that help make a commercial appear more cinematic in the hopes that you (the audience) forget that it IS an advertisement and get sucked right in.&nbsp;<\/p>\n<p>That&#8217;s the point, to make one forget or happily accept the fact that &#8212; at the end of the day, the connection you felt was an illusion and it&#8217;s just someone trying to sell you something.&nbsp;<\/p>\n<p>But the road goes both ways here.&nbsp;<\/p>\n<h2>Films funded by Corporations<\/h2>\n<p>Films have always been funded by corporate companies with larger agendas. In most movies, even low-budget, you will see an abundance of product placement or lifestyles being sold subliminally, which is actually a cleverly disguised commercial placed seamlessly in between or in the middle of a scene.&nbsp;<\/p>\n<p>Most people right it off as reality-driven or the film trying to appear realistic, but this typically isn&#8217;t true.&nbsp;<\/p>\n<p>There have been plenty of comedy movies in the past that poke fun and mock the product placement involved in the movie by blatantly calling the audience&#8217;s attention to the overt placement, purposely disrupting the flow of the movie, thus funding the film with the product and remaining free of the &#8220;Sellout Hack&#8221; title.&nbsp;<\/p>\n<p>For most directors or creatives involved, it&#8217;s not an option.&nbsp;<\/p>\n<p>The producers and the stakeholders behind a film decide how much or what product placement will be involved with the production.<\/p>\n<h2>Summing up Branded Content: Where Commercials and Cinema Collide<\/h2>\n<p>In today&#8217;s world, the lines between movies and commercials are starting to become blurred.&nbsp;<\/p>\n<p>Though there are plenty of bodies of work that have a distinct side of the line that they lie on, the majority of movies and commercials are trying to sell you something and hide it.<\/p>\n<p>The necessity for disguise is really when commercial video and cinema collide. A new term has been established for said commercials, they are now called &#8220;Brand Films.&#8221;<\/p>\n<p>The future of advertising is here.&nbsp;<\/p>\n<p>What are you doing to participate?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever seen a company advertisement that feels like a cinematic experience? &#8212; I&#8217;m willing to bet that you have.<\/p>\n<p>Things like the BMW &#8216;Driver&#8217; videos with Clive Owen, the OK Go Honda music video, and the Dove &#8216;Real Beauty&#8217; video essays all classify as cinematic commercials.&nbsp;<\/p><\/p>\n","protected":false},"author":11,"featured_media":2990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where Commercials and Cinema Collide<\/title>\n<meta name=\"description\" content=\"There are times when it&#039;s hard to separate movies and advertisements. These are branded content experiences and they&#039;re all the rage now. Learn why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Commercials and Cinema Collide\" \/>\n<meta property=\"og:description\" content=\"There are times when it&#039;s hard to separate movies and advertisements. These are branded content experiences and they&#039;re all the rage now. Learn why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/\" \/>\n<meta property=\"og:site_name\" content=\"Phoenix Video Production Company | Ambient Skies Production\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T21:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T19:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ambientskies.com\/wp-content\/uploads\/2020\/11\/Branded_Content__Where_Commercials_and_Cinema_Collide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trenton Massey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trenton Massey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/\"},\"author\":{\"name\":\"Trenton Massey\",\"@id\":\"https:\/\/ambientskies.com\/#\/schema\/person\/be2d3f4441b92b302e93d729b0284b8f\"},\"headline\":\"Where Commercials and Cinema Collide\",\"datePublished\":\"2014-09-30T21:06:00+00:00\",\"dateModified\":\"2023-02-24T19:54:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/\"},\"wordCount\":629,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ambientskies.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ambientskies.com\/wp-content\/uploads\/2020\/11\/Branded_Content__Where_Commercials_and_Cinema_Collide.jpg\",\"articleSection\":[\"FILMMAKING\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/\",\"url\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/\",\"name\":\"Where Commercials and Cinema Collide\",\"isPartOf\":{\"@id\":\"https:\/\/ambientskies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ambientskies.com\/blog\/filmmaking\/where-commercials-and-cinema-collide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ambientskies.com\/wp-content\/uploads\/2020\/11\/Branded_Content__Where_Commercials_and_Cinema_Collide.jpg\",\"datePublished\":\"2014-09-30T21:06:00+00:00\",\"dateModified\":\"2023-02-24T19:54:23+00:00\",\"description\":\"There are times when it's hard to separate movies and advertisements. 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