{"id":2961,"date":"2015-02-04T14:02:00","date_gmt":"2015-02-04T21:02:00","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/25-factors-that-affect-corporate-video-production-costs\/"},"modified":"2023-02-24T12:55:19","modified_gmt":"2023-02-24T19:55:19","slug":"25-factors-that-affect-corporate-video-production-costs","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/services\/25-factors-that-affect-corporate-video-production-costs\/","title":{"rendered":"25 Factors That Affect Corporate Video Production Costs"},"content":{"rendered":"
Video production is the fastest growing marketing tool since the dawn of the internet.<\/p>\n
Digital video is accessible, cost-effective, and crucial to keeping an audience. <\/p>\n
And it’s not just commercials and corporate video. <\/p>\n
Digital has taken over Hollywood, television, and streamers. <\/p>\n
We’re in the future and you need content to keep up. But that can come at a high price if you don’t know what you’re doing. <\/p>\n
Today we’re going to cover 25 factors that affect commercial video production costs. <\/p>\n
Let’s dive in and see what we find.<\/p>\n
<\/h2>\n
25 Factors That Affect Commercial Video Production Costs<\/h2>\n
The world of video has taken on a much broader role in today’s marketing and communications plans and strategies. <\/p>\n
Before we jump into actually creating these projects, you need to know the three significant dynamics that are continuing to make the use of video central to most successful marketing campaigns.<\/p>\n
These include:<\/i><\/strong><\/p>\n\n
The role of Search Engine Optimization, or how search engines such as Google rank websites.<\/li>\n
The decline in the price of video and increase of quality.<\/li>\n
The expectations of the average consumer to get the message via video.<\/li>\n<\/ol>\n
Now that you understand the why, let’s get into the cost of the how.<\/p>\n
Balancing the Costs and Quality of Video Production<\/span><\/h2>\n
Almost since its introduction to the market, the use of corporate video production has always faced a balance between the cost of production and distribution with the overall quality of the product. <\/p>\n
With the amazing quantity of video content produced and uploaded today, its use is not limited to broadcast television and special venues. <\/p>\n
Prospects and customers easily access the videos they desire via smartphones and other mobile devices, as well as streaming on TVs and other options.<\/p>\n
This brings a focus to the issue of the quality of video content produced. <\/p>\n
Of course, anyone can buy a $1000 or less camera (or use their smartphone) to produce a video and upload it to a website in moments. <\/p>\n
However, the final quality of such an effort is comparable to a snapshot or selfie taken at a wedding to the archival quality produced by a professional photographer.<\/p>\n
The knowledge and experience of writing, storytelling, lighting, editing and many other skills all play a role in producing a truly professional corporate video. <\/p>\n
Each of these introduces different elements of costs, and determine the ultimate effectiveness of the end product.<\/p>\n
And believe it or not, they’re not even the tip of the iceberg on most sets. <\/p>\n