{"id":2945,"date":"2015-06-11T09:20:00","date_gmt":"2015-06-11T16:20:00","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/what-to-consider-when-signing-a-video-production-contract\/"},"modified":"2023-02-24T12:50:49","modified_gmt":"2023-02-24T19:50:49","slug":"what-to-consider-when-signing-a-video-production-contract","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/filmmaking\/what-to-consider-when-signing-a-video-production-contract\/","title":{"rendered":"What to Consider When Signing a Video Production Contract?"},"content":{"rendered":"
Today, anyone with a camera phone and a Youtube account can make videos. And not just point and shoot videos, but high-quality results that can be professional looking. <\/p>\n
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This has created a highly visual culture. <\/p>\n
It’s increasingly important that your company develop a video strategy as a core part of your marketing efforts, and that means negotiating a favorable video production contract that delivers a quality product at an acceptable price. <\/p>\n
But how can you learn what you need to look out for within these contracts? <\/p>\n
We’re here to help. <\/p>\n
A video production contract contains three areas that need special attention…<\/p>\n
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The examination of your contract starts with the content creation schedule. In the past, it was common for companies to make a “one-off” video that would be used for years before it was updated due to the cost of production.<\/p>\n
This approach doesn’t work today. If you commit to making videos a part of your marketing strategy, you need consistent updates on a predictable schedule. Constant updates convey a message of innovation while keeping your company top of mind.<\/p>\n
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Pre-production is an umbrella term that covers everything that goes into the planning of a video, before the first shot. The right video production team is a partner who will guide you through the pre-production process, rather than leaving you to find solutions on your own.<\/p>\n
The important points of discussion in the pre-production section of your contract include:<\/p>\n
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Where a lot of companies struggle with their videos is in post-production. Here is where the producer polishes the rough cuts of the video and creates the final product that your customers will see. Key areas of post-production that need to be considered in your contract include:<\/p>\n