{"id":2921,"date":"2016-01-08T13:00:00","date_gmt":"2016-01-08T20:00:00","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/supercharge-your-brand-awareness-with-video-production-services\/"},"modified":"2023-02-24T12:56:08","modified_gmt":"2023-02-24T19:56:08","slug":"supercharge-your-brand-awareness-with-video-production-services","status":"publish","type":"post","link":"https:\/\/ambientskies.com\/blog\/services\/supercharge-your-brand-awareness-with-video-production-services\/","title":{"rendered":"Supercharge Your Brand Awareness With Video Production Services"},"content":{"rendered":"

YouTube is the second largest search engine on the entire planet. That means a well-shot and distributed video can make clients and potential clients aware of your services in an instant.<\/p>\n

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More and more, companies are flocking to video production services to create this kind of content day in and out. <\/p>\n

Video has captured the imagination of many marketers in recent years, as it is quickly becoming the most popular channel for developing brand awareness. <\/p>\n

Over 95 percent of B2B companies<\/a> plan on using video marketing in the next year, according to research by Invodo. <\/p>\n

A big reason why businesses are turning to video production companies is because consumers prefer visuals. They are much more memorable than text. <\/p>\n

Today I want to go over some other reasons why you should consider video as an important marketing channel for increasing brand awareness. <\/p>\n

Let’s go.<\/p>\n

Defining Your Brand<\/strong><\/h2>\n

The power of video marketing can be explained by the fact that video is the medium that comes closest to making consumers feel they are in your showroom experiencing your brand. <\/p>\n

While reading about your products can increase consumer awareness, nothing beats visual product demonstrations to clarify what a product can do. <\/p>\n

These videos are evocative of the saying ‘prove it.’<\/p>\n

You can stand out in anyone’s mind by showing them why they need you. <\/p>\n

Furthermore, video allows you to tell your story in a narrative that reminds consumers they are dealing with people and not just a faceless company. <\/p>\n

Combining personality with product information helps make your brand more memorable.<\/p>\n

Picking a story that represents your brand is a genius way to emotionally invest the consumer as well. These videos and stories frequently go viral. <\/p>\n

Take the Nike ‘Carry Me’ advertisement. <\/p>\n

Millions of views in hours. Sure, they did it to sell sneakers. But they did it to make sure we know their brand will take care of you. <\/p>\n

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