{"id":7574,"date":"2023-03-31T11:05:34","date_gmt":"2023-03-31T18:05:34","guid":{"rendered":"https:\/\/ambientskies.com\/?page_id=7574"},"modified":"2024-04-03T09:28:59","modified_gmt":"2024-04-03T16:28:59","slug":"carvana","status":"publish","type":"page","link":"https:\/\/ambientskies.com\/automotive\/carvana\/","title":{"rendered":"Carvana"},"content":{"rendered":"\n\n\t

Provide the Carvana creative team production support on multiple shoots. One being a surprise car giveaway to 16 year old pickleball phenom, Anna Leigh Waters. The others being another giveaway to Pro MTB Athlete Jaxson Riddle and a game opener for the Phoenix Rising.<\/p>\n\t

\u00a0What better way to showcase their new-found partnership with American Pickleball Association than to get the number one women’s pickleball player in the world involved and give her a car for her 16th birthday?! Carvana needs to get the word out, whether it’s clever sponsorships or fun giveaways, they want to capture the excitement of car vending and get people aligned with the future of the auto dealerships.\u00a0<\/p>\n\t

We wanted to support the Carvana creative and production team to create compelling video content for their brand’s campaigns. In the Anna Leigh car giveaway surprise, we took a Reality TV approach; In the Jaxson Riddle giveaway, we took more of a mock-sports event route. And with Phoenix Rising, we took a typical commercial shoot approach that involved a lot more setup and intentional coverage.\u00a0<\/p>\n\t