{"id":6076,"date":"2022-08-31T14:37:39","date_gmt":"2022-08-31T21:37:39","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/?page_id=6076"},"modified":"2022-09-13T15:42:49","modified_gmt":"2022-09-13T22:42:49","slug":"ford-motor-company","status":"publish","type":"page","link":"https:\/\/ambientskies.com\/automotive\/ford-motor-company\/","title":{"rendered":"Ford Motor Company"},"content":{"rendered":"\n\n\t
Document Mad Industries and the Straits, a professional downhill MTB power couple, as they modify the 2021 Ford Bronco for a biking excursion in sunny Sedona, AZ.<\/p>\n\t
Ford needed to turn around a segment for SEMA Auto Nights 2020’s virtual car show that would unveil the long-awaited Bronco Sport SUV in style.<\/p>\n\t
A top-notch collaboration with the heavy-hitting agency Imagination, who trusted our producers to assemble a crew fit for a reality TV show, while working out the logistics of the shooting schedule and creatively executing the production.<\/p>\n\t
Download the full project case study where you’ll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tDOWNLOAD THE FULL CASE STUDY\n\t\t\t\t\t<\/a>\n\t Ambient is notorious for making the impossible possible, and this project was yet another testament to that. Working within the budget to gather the amount of content they needed was challenging enough, but doing it within the allotted timeframe was the cherry on top. Scouting was a must, not only to get eyes on Mad Industries car garage ahead of time, but to also work out the details of how we were going to capture the Straits’ biking adventure in Sedona. It took some skilled producers who were not only knowledgeable about the surrounding area, but were willing to knock on a few doors to get it done.<\/p>\n Chris Mangum of MAD Industries has built numerous show automobiles, trucks, bikes and boats in the last 20 years for top manufacturers along with key aftermarket automotive accessory companies for marketing and display.<\/p>\n\t\t\t\t\n To the mountain-bike community, Kyle Strait needs no introduction. On the bike, he was an absolute child prodigy, and entered his first Rampage when he was just a young teenager. We targeted Kyle and his wife Rachel for this piece for their Outdoor enthusiast lifestyle.<\/p>\n\t\t\t\t\n Rachel Strait is a professional women’s enduro mountain bike racer and wife to two-time Red Bull Rampage winner Kyle Strait. Being an outdoor enthusiast like her husband, she was a perfect candidate to join alongside him.<\/p>\n\t We pride ourselves on being able to adjust our process to match another’s team’s workflow. That’s why working with the Imagination Agency was a pleasure and went off without a hitch. Though we were execution partners on this project, they relied heavy on us in the development phase to guide their efforts in terms of scouting, scheduling, and creatively hitting the mark.<\/p>\n\t\t\t\tCREATIVE SERVICES \/\/ DEVELOPMENT<\/a>\n\t\t\t\t\t\t\t\n Schedule a 15 minute call to see if we are the right fit.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a Meeting\n\t\t\t\t\t<\/a>\n\t 2020 was well… 2020, enough said. Hence why Sema Auto Nights took their car show virtual and had to send teams all across the country to gather content and create engaging sizzles that introduced a ton of new automobiles and innovations. One of those was the new Ford Bronco, which hadn’t seen a new model since the mid-90s. Ambient linked up with Mad Industries and a famous downhill power couple to put the new SUV to the ultimate test in the great outdoors of Sedona, Arizona.<\/p>\n \n\t\tMeet the Influencers\n\t<\/h3>\n\t\t\t\t\n
Chris Mangum, Auto Industry Influencer<\/strong><\/h6>\n
Kyle Strait, Professional MTB Biker<\/strong><\/h6>\n
Rachel Strait, Professional MTB Biker<\/strong><\/h6>\n
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\n\t\tLooking for a creative partner?\n\t<\/h3>\n\t