{"id":5691,"date":"2022-08-15T13:05:56","date_gmt":"2022-08-15T20:05:56","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/?page_id=5691"},"modified":"2023-03-15T17:24:28","modified_gmt":"2023-03-16T00:24:28","slug":"legend-transportation","status":"publish","type":"page","link":"https:\/\/ambientskies.com\/transportation\/legend-transportation\/","title":{"rendered":"Legend Transportation"},"content":{"rendered":"\n\n\t

\u00a0A recruitment content strategy that included driver vignettes and a brand film to shine a light on Legend’s family values and the lifestyle of the drivers on and off the road.<\/p>\n\t

Truck drivers are uniquely difficult to market to and employers in the trucking industry have an extremely high turnover rate when it comes to retention. <\/p>\n\t

One key element was hiring actors to portray real truck drivers, which called for building rapport with the cast prior to the shoot, incorporating green screen shots to fake driving scenes, and having a subject matter expert on set to ensure authenticity and accuracy.<\/p>\n\t