{"id":5691,"date":"2022-08-15T13:05:56","date_gmt":"2022-08-15T20:05:56","guid":{"rendered":"https:\/\/ww3.ambientskies.com\/?page_id=5691"},"modified":"2023-03-15T17:24:28","modified_gmt":"2023-03-16T00:24:28","slug":"legend-transportation","status":"publish","type":"page","link":"https:\/\/ambientskies.com\/transportation\/legend-transportation\/","title":{"rendered":"Legend Transportation"},"content":{"rendered":"\n\n\t
\u00a0A recruitment content strategy that included driver vignettes and a brand film to shine a light on Legend’s family values and the lifestyle of the drivers on and off the road.<\/p>\n\t
Truck drivers are uniquely difficult to market to and employers in the trucking industry have an extremely high turnover rate when it comes to retention. <\/p>\n\t
One key element was hiring actors to portray real truck drivers, which called for building rapport with the cast prior to the shoot, incorporating green screen shots to fake driving scenes, and having a subject matter expert on set to ensure authenticity and accuracy.<\/p>\n\t
Download the full project case study where you’ll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tDOWNLOAD THE FULL CASE STUDY\n\t\t\t\t\t<\/a>\n\t Creating recruitment-style content that captures the attention of drivers by speaking directly to them and stands out in a competitive industry that is suffering a huge driver shortage. That’s not as easy as it sounds. Time is money and a real driver’s salt-of-the-earth personality doesn’t bode well in front of the lens. We found solutions by hiring actors to play the role of our drivers. With that, we had to ensure a level of authenticity by having a New Legend recruiting manager onsite while working with the actors and trucks.<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t Engaging with our full suite of services, Ambient Skies provided leadership from start to finish and this project required full creative supervision.<\/p>\n\t\t\t\tMARKETING \/\/ STRATEGY SERVICES<\/a>\n\t\t\t\t\t\t\t\n Schedule a 15 minute call to see if we are the right fit.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a Meeting\n\t\t\t\t\t<\/a>\n\t Take a journey through the eyes of Legend’s drivers as they make their way across the land of the free to their destinations and get a glimpse for what a day in their shoes feels like. This is their anthem, and they stand behind this life 100%. <\/p>\n \n
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\n\t\tLooking for a creative partner?\n\t<\/h3>\n\t