Creating recruitment-style content that captures the attention of drivers by speaking directly to them and stands out in a competitive industry that is suffering a huge driver shortage. That’s not as easy as it sounds. Time is money and a real driver’s salt-of-the-earth personality doesn’t bode well in front of the lens. We found solutions by hiring actors to play the role of our drivers. With that, we had to ensure a level of authenticity by having a New Legend recruiting manager onsite while working with the actors and trucks.