Tower Safety

How Ambient ventured into live stream territory with the queen of safety in the cell tower industry to broadcast a new kind of championship

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*INDUSTRY: SPORT

Tower Safety

How Ambient ventured into live stream territory with the queen of safety in the cell tower industry to broadcast a new kind of championship

LEARN MORE

*INDUSTRY: SPORT

THE ASK

Coordinating and executing a live event broadcast with a ton of moving parts. Tower Safety turned to Ambient to up their game this year’s Tower Rodeo Championship and lock in better quality content capture.

INSIGHT

APPROACH

This year was all about better coverage. Instead of one tiny camera, we utilized five cameras with operators capturing from a variety of angles on the ground and up in the air during the event. As well as polished pre-recorded content that streamed in between challenges.

DELIVERABLES

1x :60 TRX Trailer
1x :90 Kathy's Story
1x :60 Safety Briefing
1x :60 Sponsor Video
9x Challenge Intro Videos
2.5 hr Live Stream Edit

THE CHALLENGE

Figuring out a schedule that worked and considered multiple factors including covering each team and each challenge wasn’t easy. Neither was putting together a play by play for the live edit. Not only were we covering the challenges themselves, but we had to switch to live commentary of the challenges in realtime. All of this coupled with switching to our pre-recorded content segments called for all hands on deck.

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CAPABILITIES UTILIZED

We had to reach into our arsenal and pull out all of the toys. From a 40 foot jib and cam ops in cherry pickers to a live editing station and pre-recorded content shoots. We utilized almost every capability by the time it was said and done.

CREATIVE SERVICES // DEVELOPEMENT

VIDEO PRODUCTION // PHOTOGRAPHY

EDITORIAL // POST PRODUCTION

2D // 3D // ANIMATION // VFX

PRODUCTION EXECUTION // SUPPORT

LIVE STREAM // BROADCAST

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FINAL DELIVERABLES

TRX 2022 TEASER

SHOW CUT AWAYS

Last Year's Winners

Kathy's Story

Safety Briefing

THE IMPACT

Overall the event was a huge success. We’re a boutique agency/production company that rarely deals with live stream events of this magnitude, but it was an amazing exercise and we learned a lot from it. It only strengthened our approach to large scale event coverage and gave Kathy the owner more than she expected or ever imagined. And we’re proud to be a part of any kind of safety awareness because eventually it equates to a life saved and that’s the kind of impact we look to achieve.