SUNTRIA SOLAR
How we helped Suntria Solar, formerly known as Premiere Solar, relaunch their brand and build a sales funnel through a full-scale partnership using branded content and modern day marketing tactics
SUNTRIA SOLAR
How we helped Suntria Solar, formerly known as Premiere Solar, relaunch their brand and build a sales
funnel through a full-scale partnership using branded content and modern day marketing tactics
Find out how a full-scale partnership can
jumpstart your company’s growth
THE ASK
A long term, full-scale, content marketing and growth partnership working closely with a client internal marketing team of 6.
INSIGHT
Creating unique lead funnels in the competitive solar industry is extremely difficult. We needed to rebrand this local Solar company with messaging and content that stands out from the rest.
APPROACH
With both our internal Creative & Marketing teams working side by side, we developed multiple content marketing campaigns towards producing “ever-green lead funnels.” Launching a new campaign twice per year, we have continued to see success and many wins with our long term partnership.
DELIVERABLES
- Marketing Growth Partnership
- Creative Branded Ad Campaigns
- Branding, Identity & Messaging Repositioning
- Website Design, App Development & Systems Integrations
- Ongoing Video & Photo Content
- Social Media & Lead Generation
Download the full project case study where you'll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.
THE CHALLENGE
A full scale marketing growth partnership with 6, 12 & 18 month milestones meant bi-weekly meetings to set and accomplish ambitious goals
CAPABILITIES UTILIZED
Suntria Solar needed a partner who could help them scale, and scale quickly. We leveraged our full suite of services from content to full blown lead generation, marketing & branding.
- Traditional / Digital Advertising
- Digital Marketing
- Branding / Identity
- Design
- Copywriting
- Web / App Development
- Marketing Systems
- Discovery / Strategy
- Campaign Development
- Story Development
- Art Direction
- Storyboards / Animatics
- Talent Acquisition
- TV Commercial
- Digital / Social Campaign
- Branded Content
- Lifestyle
- Sales Content
- Educational
- Animated Explainers
- Corporate Training
- Recruitment / Culture
- Vignettes
- Case Studies
- Documentary
- Full Suite of Services
- Post Producer / Mgmt
- Video Editing
- Design
- Color Correction
- Retouching
- Sound Design
- Sound Sweetening / ADR
- Voiceovers / Narration
- Animatics / Conceptualizing
- Motion Graphics
- Character Design & Rigging
- Compositing
- Recruitment / Culture
- Vignettes
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AD CAMPAIGN: THE EVOLUTION OF ENERGY
This campaign was developed targeting specifically home services and the commoditized industry of Solar. We wanted to portray an upbeat and modern family lifestyle along with the authenticity of real employees. By making customers feel comfortable in welcoming Suntria into their homes, the results of this strategic approach speak for themselves.
The Results...
Averaged 1,950 quality leads per month
Generated awareness of 345,000 reach / impressions per month
Specific targeting to Arizona, New Mexico & Southern California Homeowners
OTHER DELIVERABLES
BRANDING & MESSAGING
We started off by going through a rebranding process that included everything from identity to messaging and campaign development.
WEBSITE & MARKETING
After a 3 month brand development phase, we then designed and built a custom website in collaboration with the company’s sales team to ensure we had a sales driven conversion path that integrated with the necessary marketing systems. We also designed and created many pieces of marketing collateral from sales presentations, to vehicle wraps for an entire fleet, apparel & more.
BRANDED CONTENT
As a part of brand development, we set off to produce and direct branded content for the newly developed campaigns along with additional content used for advertising, social media & sales. This was a 6-8 week process from conceptualization to edited deliverables.