Presidential Pools

How Ambient Skies produced a vibrant new content library for a well-established local pool company.

Presidential Pools

How Ambient Skies produced a vibrant new content library for a well-established local pool company.

Fleshing out a full funnel’s worth of sales-supporting content driven by a strategic marketing mindset and appealing creative direction.

THE ASK

A full portfolio of deliverables to greet and nurture leads along their journey as they transform into customers.

INSIGHT

In an industry that can be fraught with untrustworthy competitors and unavoidable delays, reputation and customer peace-of-mind is everything.

APPROACH

A goal-oriented, robust marketing mindset to amplify existing strategies to address customer objections, provide reassurance, and establish brand trust.

DELIVERABLES

Sales-Funnel Videos: Welcome, Financing, Pool Design
2 Customer Stories Representing Target Demographics
1x Flagship Brand Video
Portfolio of Edited Photo Selects

THE CHALLENGE

We set the goal of completely equipping our client with a powerful and effective library of content. These assets didn’t just need to look great: they had to truly pack a punch and create enthusiasm and excitement with customers.

We drilled deep into the sales questions and concerns that need to be addressed head-on. We also vetted and filmed real, satisfied customers to tell their stories and champion the Presidential brand. Lastly, we conceived and executed an appealing flagship film and polished photography portfolio to capture the true reward of becoming a customer: memories to last a lifetime.

CAPABILITIES UTILIZED

Presidential Pools was on the verge of a new era led by an innovative Director of Marketing. The team knew that they needed to freshen up their brand while maintaining fidelity to the reputation they’ve established across Southern Arizona. They needed seasoned creatives with a knack for breathing life into sales collateral, and the Ambient team was a perfect fit.

CREATIVE SERVICES // DEVELOPMENT

MARKETING // STRATEGY SERVICES

VIDEO PRODUCTION // PHOTOGRAPHY

EDITORIAL // POST PRODUCTION

2D // 3D // ANIMATION // VFX

PRODUCTION EXECUTION // SUPPORT

Looking for a creative partner?

Schedule a 15 minute call to see if we are the right fit.

Schedule a Meeting

FINAL DELIVERABLES

3x SALES FUNNEL VIDEOS

Presidential Pools wanted to bolster their sales funnel to meet potential customers face-to-face, directly welcoming them into the sales conversation and answering common questions right off the bat.

Welcome

Finance

Design

2x CUSTOMER STORIES

It was crucial to highlight families that connect directly with typical buyer personas for the Presidential brand. We wanted to tell the stories of these customers in their own words, bringing their experience to life while highlighting the close relationship they built with their pool designers.

Dan & Emily

Susan & Kurt

FLAGSHIP VIDEO

At the heart of this campaign, an engaging and versatile Flagship video was crucial to grab attention and highlight the company’s long-standing connection to Southern Arizona. Most importantly it allows target customers to visualize the joy and memories that a Presidential Pool can provide.

PORTFOLIO OF EDITED PHOTO SELECTS

While filming content for our Flagship video, we took an “over-the-shoulder” approach with photography, with our talented photo team getting fun action-packed shots with talent at the company’s Pool Park. We’ve already seen how impactful these photos have been across all of Presidential’s marketing channels.

THE IMPACT

It’s always rewarding to see our content make a huge “splash” right out of the gate. Presidential didn’t waste any time putting our work to the test, with phenomenal results and high engagement rates, especially with social media advertising. Our videos lend personality to their team as friendly and knowledgeable, while our customer-centric videos allow leads envision themselves and their families enjoying their own custom pool.

Presidential Pools

Presidential Pools

Looking for a creative partner?

Welcome

Finance

Design

Dan & Emily

Susan & Kurt

Do you know what you're looking for?