Black hills energy
Meet "team ready"

How Ambient Skies helped bring a fresh edutainment campaign to life for a national utility company, working side by side with Vladimir Jones Agency using our full suite of services.

LEARN MORE

*INDUSTRY: HOME SERVICES

Black hills energy
Meet "team ready"

How Ambient Skies helped bring a fresh edutainment campaign to life for a national utility company,
working side by side with Vladimir Jones Agency using our full suite of services.

LEARN MORE

*INDUSTRY: HOME SERVICES

Visual appeal, likable talent, and a boatload of deliverables to educate and entertain over a million customers in multiple US regions.

THE ASK

Dozens of video and photography assets debuting an entirely new campaign and concept: Team Ready. An array of snackable content to drive web traffic and provide numerous tips and tricks on Energy Efficiency, Emergency Preparedness, Safety and Sustainability.

INSIGHT

This content needed to balance the homegrown qualities of an HGTV show with a commercial level of visual + talent-driven appeal.

APPROACH

We assembled a top-level crew of local Denver pros to collaborate closely with the client, the wildly creative team at Vladimir Jones, while traveling 4 core Ambient Skies team members to drive the production.

DELIVERABLES

3 Advertising Spots (CTV, Pre-Roll)
1 Welcome Video for Web Hub
16 Topic-Specific Educational Videos
Social Cuts of All Deliverables
30 Edited Photo Selects

Download the full project case study where you'll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.

DOWNLOAD THE FULL CASE STUDY

THE CHALLENGE

20+ video deliverables over the course of 2 days of production. Say what? Yes, 20+ videos & 30 edited photo selects. With an ambitious schedule, moving a large-sized commercial crew promptly & the challenge of making 2 separate locations feel like one, our Production team had to problem solve on the fly in many ways. Top it off with a 4 week post production schedule to turn around all edited deliverables, needless to say, this project flew right by!

CAPABILITIES UTILIZED

Vladimir Jones & Black Hills Energy needed a production partner they could trust that had experience with this size of project. This required our team to roll out the full suite of services and customize them to what this project truly needed.

CREATIVE SERVICES // DEVELOPMENT

VIDEO PRODUCTION // PHOTOGRAPHY

EDITORIAL // POST PRODUCTION

2D // 3D // ANIMATION // VFX

PRODUCTION EXECUTION // SUPPORT

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FINAL DELIVERABLES

3 ADVERTISING SPOTS (CTV, Pre-Roll)

Black Hills Energy needed appealing advertising spots to get the word out about the new Team Ready campaign and drive traffic to its website.

WELCOME VIDEO FOR WEB HUB

On the landing page for the site, our talent offers a warm welcome and opens the door for the array of “edutainment” content living on the site.

THE IMPACT

A curated portfolio of branded content introducing Team Ready to a national audience, reinforcing the Black Hills Energy brand while bringing vital info to their customer base. Our couple featured at the heart of the campaign gives the utility company a memorable face and personality that will stick with the audience. The information they present will translate to a huge amount of energy savings, boosted sustainability efforts, with safer and more efficient homes.

16 TOPIC-SPECIFIC EDUCATIONAL VIDEOS

Team Ready guides BHE customers through small adjustments they can make in their homes to make a big impact in their lives and communities.

Generator Prep

Smart Thermostat

Sustainability

Water Heater Wrap

General Energy Efficiency

Light Bulbs

Carbon Monoxide

Emergency Preparedness

General Safety

Water Heater

Water Heater Settings

General Kitchen Summer

General Kitchen

Changing Furnace Filter

Insulation

Caulking / Weather Strip

30 EDITED STILLS

Still photography was a central part of the ask of this project, supporting and diversifying the ways in which Team Ready was introduced to the public.