AUTHENTIC PATIENT STORY'S MATTER
You can’t fake it when it comes to pulling at heartstrings. If you want people to respond emotionally, you have to come correct and keep it real. And in the healthcare space, sometimes that involves digging into someone’s personal life and taking an honest look at their experience. It’s important to document these stories in a way that preserves their authenticity and shines a light on the urgency of the message. This is how you engage with your audience on an emotional level. You’d be surprised, when humanity comes first, humans follow.