BUSHMASTERS
USER CONFERENCE
A.K.A. "BUC"

How we helped one of the largest military contractors in the US demonstrate the capabilities of their latest defense systems with special ops and a dash of creativity

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*INDUSTRY: DEFENSE

BUSHMASTERS
USER CONFERENCE
A.K.A. "BUC"

How we helped one of the largest military contractors in the US demonstrate the

capabilities of their latest defense systems with special ops and a dash of creativity

LEARN MORE

*INDUSTRY: DEFENSE

Product positioning to drive sales through business development using engaging, real life scenario, video content showcasing capabilities

THE ASK

A handful of vignettes demonstrating their newest defense system’s capabilities and an event recap to share with a wider audience.

INSIGHT

Producing content for one of the largest military organizations in the world comes with many layers of bureaucracy and safety regulations. When creating marketing and business development materials, full adherence is a must.

APPROACH

We collaborated with many talented US Defense Systems teams and put together a team of both skilled technical and big picture creatives to pull off the capture for 8 unique pieces of content.

DELIVERABLES

4 Capabilitiy Vignettes
The Making of BUC
A Brand Film
Bushmasters User Conference
50 Edited Still Selets

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THE CHALLENGE

When finding ourselves in the middle of the desert, capturing cutting-edge weaponry and detonating military grade explosives, we needed to keep our eye on the prize. This shoot required our team to be methodical, innovative, and agile - while keeping safety as the key priority, working directly with the RSO (range safety officer).

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CAPABILITIES UTILIZED

Northrop Grumman needed a dedicated partner they could trust. We called our meeting room the “War Room” and conducted a series of in-person and virtual calls leading up to production. We utilized our full suite of production services and went into BUC extremely well-organized and prepared. The star of the show was our specialty ops crew and the technical excellence they brought to the project

CREATIVE SERVICES // DEVELOPEMENT

VIDEO PRODUCTION // PHOTOGRAPHY

EDITORIAL // POST PRODUCTION

2D // 3D // ANIMATION // VFX

PRODUCTION EXECUTION // SUPPORT

LIVE STREAM // BROADCAST

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FINAL DELIVERABLES

A BRAND FILM

This company has many faces and one of those identities needed an Anthem that would speak to the people behind the brand who silently fight to protect the country “on the ground” and ensure our safety.

THE MAKING OF BUC

Preparing for the Bushmaster’s User Conference is no easy task. Months of prep go into making the event what it is, including sending an enormous team of employees and specialists to the range weeks prior to get ready for the big show. We documented the extravagant effort that goes into it, focusing on the director of the entire event and main character, Ben Palmer.

THE IMPACT

The Northrop Grumman team was extremely satisfied with the outcome that came from working so closely together on all of the granular details for this project. They ended up with a series of branded content used for marketing and super polished capability vignettes used for business development.

“Working with Ambient Skies has been really great. To be able to put the Phantom high speed camera on the heavy lift drone and fly it down range - talk about ‘Defining Possible’ - Ambient Skies did just that.”

Benjamin Palmer
Director of Business Development

“Thank you Ambient Skies, all of you, your team rocked it and we can’t wait to see you at the next BUC!!!”

Allison Newman
Director of Communications

BUSHMASTER'S USER CONFERENCE

Every other year, Northrop Grumman heads to the middle of nowhere to flex their guns and ammo for a large crowd of interested parties at Bushmaster’s User Conference which is indeed a sight to behold.

CAPABILITY VIGNETTES

At the event itself and proceeding the show, Northrop needed to put together bite size presentations that showcased all of the unique features of their weaponry and visually demonstrated the extent of their power. This content was produced as an integral part of NG’s long term business development strategy.

Vignette 1

Vignette 2

Vignette 3

Vignette 4

50 EDITED STILLS

Northrop needed to up the ante when it came to capturing important moments at BUC and showcasing the technology and ammo in the right element. Who says something militant can’t be a thing of beauty?