TETHER TOOLS

TetherTools-White-1

How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.

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*INDUSTRY: CONSUMER BRANDS

TETHER TOOLS

How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.

LEARN MORE
TetherTools-White-1
*INDUSTRY: CONSUMER BRANDS

A strategic way to capture the audience’s attention would be a “shoot within a shoot” with a professional photographer, bringing them up close and personal with the product

THE ASK  

An engaging and memorable way to introduce an innovative product to professional photographers.

INSIGHT

A strategic way to capture the audience’s attention would be a “shoot within a shoot” with a professional photographer, bringing them up close and personal with the product.

APPROACH

Scriptwriting, storyboarding, and infusing the entire creative process and visual development with Tether Tools branding would be key to bringing our ideas to fruition.

DELIVERABLES

  • Product Launch Video
  • Retail Showcase Video
  • How to Use Video

Download the full project case study where you'll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.

DOWNLOAD THE FULL CASE STUDY

THE CHALLENGE

Showing the full functionality of the product and while granting potential customers the chance to visualize how it would enhance their individual photography workflow. 

CAPABILITIES UTILIZED

Tether Tools got the full creative agency treatment from development up until their launch. From day one, our teams collaborated with one goal in mind, creating an impactful introduction of their new wireless direct product for all pro photographers around the world. This required utilizing almost every service we offer under our roof. 

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 FINAL DELIVERABLES

AIR DIRECT PRODUCT COMMERCIAL

Convincing a photographer to un-tether from his software is quite a big task, so we needed to show them that the pros truly do trust the Tether Tools technology. Who better than Drew Gurian to convince them to take that chance? With this shoot within a shoot approach, we take our audience on a journey behind the scenes of a professional photographer who steps up to plate to try out a new innovation, a wireless photo transfer system free of bugs and corruption. 

AIR DIRECT PRODUCT INSTRUCTIONAL 

From Tether Tool’s convention journeys to their virtual awareness efforts for their new “Air Direct” product, this vignette aids in breaking down the features and explains the problems they’re solving for still photographers everywhere. Learn more about their mission as a company and how Air Direct Wireless works.


THE IMPACT

An airtight and visually stunning product film with a professional portfolio of marketing materials to back it up. This project has remained one of our favorites, and we show it off with pride. All in all, it led to a powerful launch of a novel product into the photography industry and the 2022 GOLD American Advertising Award (Phoenix) for Ambient Skies.

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LET'S CHAT 

Have a project in mind?
We can't wait to hear from you!

The easiest ways to get in touch with us are to request a meeting, give us a call, or shoot us an email.

(480) 420 4368   l    [email protected]

 

Have a project in mind?
We can't wait to hear from you!

The easiest ways to get in touch with us are to request a meeting, give us a call, or shoot us an email.

[email protected]
(480) 420 4368

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