BUDWEISER

How Ambient Skies overcame numerous production hurdles to pull off a commercial shoot with a celebrity spokesperson, resulting in Tier 1 content to entertain beer, BBQ, and hockey fans.

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*INDUSTRY: CONSUMER BRANDS

BUDWEISER

How Ambient Skies overcame numerous production hurdles to pull off a commercial shoot with a celebrity
spokesperson, resulting in Tier 1 content to entertain beer, BBQ, and hockey fans.

LEARN MORE

*INDUSTRY: CONSUMER BRANDS

A tongue In cheek campaign to drive social engagement

THE ASK

Challenging pursuit: Producing a cheeky National TV Commercial and directing a celebrity sports personality / influencer. Working closely with Unreasonable Studios out of Canada, it was important to them to find a well experienced production partner who could execute this size of project in an expedited timeline.

INSIGHT

As it goes when working with many famous athletes, we only had Paul Bissonnette for 6 hours to pull off 10+ different looks and capture enough content for a multitude of deliverables.

APPROACH

The Creative Team at Unreasonable Studios came to us with a solid concept for a Budweiser commercial featuring the infamous BizNasty, Canadian pro NHL hockey player Paul Bissonnette. In the spot, BizNasty would parody “Jake” from State Farm, offering Budweiser drinkers BBQ insurance.

DELIVERABLES

:60, :30, :15 & :06 TV Ads
1x1 & Vertical Social Cuts
15 Edited Selects

Download the full project case study where you'll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.

DOWNLOAD THE FULL CASE STUDY

THE CHALLENGE

When a production execution comes with a hefty number of hurdles, it kicks an “all hands on deck” mentality into gear. We hosted both Agency & Client in a fully remote production experience. Communication & attention to detail was crucial with this shoot. From start-to-finish, we were under the pressure of a 4 week timeline.

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CAPABILITIES UTILIZED

The quick timeline, logistical factors, and art direction requirements called for Ambient Skies to flex our production execution chops at the highest level.

CREATIVE SERVICES // DEVELOPMENT

VIDEO PRODUCTION // PHOTOGRAPHY

PRODUCTION EXECUTION // SUPPORT

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FINAL DELIVERABLES

TV ADS (:60, :30 & :15)

Budweiser needed to get BizNasty’s message out across Canada, getting in front of their potential BBQ insurance claimants.

15 EDITED SELECTS

The modest number of stills land a big punch, capturing BizNasty’s Budweiser-specific persona and showcasing how iconic branding was crafted into this campaign.

THE IMPACT

This BBQ insurance campaign was deemed “out-of-the-box” and uniquely attention-grabbing. It became a viral success around a popular BBQ Holiday. Our work was distributed widely, promoting the contest across social and digital platforms with :06, :15 and :30-second videos, as well as on Spotify and OOH. The look and feel we created on set was central to this memorable and highly comical commercial spot and the heart of the promotional campaign across Canada.

BUDWEISER

BUDWEISER

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