Still imagery serves an endless amount of purposes in the consumer products world. When portraying a consumer lifestyle for a campaign, a picture can really speak a thousand words when you put the right effort into the story being told. Every shot says something whether intended or not, so let’s throw in the right intention when conceptualization takes place so your content hits the mark. People will only be affected two ways, they’ll either see the picture or they’ll feel it and we prefer the latter.