What is industry standard video production?

By | Published September 12th, 2014 | in FILMMAKING

What is industry standard video production?

Video production is a tricky business. If you don’t know the terms or who you’re working with, you might be caught off guard by pricing, lack of professionalism, and the final product. 

That’s why it’s so important to understand what to expect from your investment. 

The term “Industry Standard” does not apply to just one industry, but every industry known to mankind. 

In this blog, we will be focusing on the entertainment industry and video production. 

What is the industry standard of video production?

When it comes to technique, equipment, work ethic, and logistics concerning video production, all of these categories have an Industry Standard that needs to be met if one expects to get the professional results the stakeholders are expecting.

It’s a level that ensures you’ll be happy with the final product. 

But how can you tell who you’re working with? 

Every year, there’s a slew of amateur filmmakers that make the mistake of disregarding industry standards while learning the art of motion picture and television production. 

By taking a rebellious attitude toward conventional video production techniques or logistics during a learning process, you might miss out on vital information that should be followed in any professional production scenario. 

How can I protect my company? 

Let’s go over some ways you can tell you’re working with someone who disregards the industry standards of video production? 

1. No paper trail

If the video producers you hired don’t provide storyboards, treatments, or detailed plans, you’re in bad hands! Standards demand that clients and companies agree on everything before cameras roll.

2. Zero transparency in the edit 

When the footage is delivered, industry standards demand video production companies provide select shots and backups in the edit bay. If your company doesn’t have multiple angles or backup shots, you got hosed. 

3. No creative input

When you hire a production company, they work for you. Sure, you want their creative input, but if they don’t want yours, what’s the point? This should be a collaborative effort that melds two visions. If they don’t care, don’t hire them. 

At the end of the day, we share the same technique, equipment, work ethic, and logistics to get a standard result. 

How does Ambient Skies embody the Industry Standard? 

At Ambient Skies we tackle storytelling first. 

Our thoughts and plans are organized, detailed, and written down. We know our job starts with hearing the client’s hopes and dreams, and then finding a way to deliver. 

We believe in character and message-driven production. That means focusing on the subject at hand, learning what kind of audience we want to pull in, and making sure we have all our bases covered. 

When we get to the shoot, we get multiple angles and edits for that we are never out of shots later. 

And we don’t roll cameras until everyone has agreed and is excited about the vision. 

Some might find that when you follow an Industry Standard of any kind, with it comes more stress and usually — more money. This is true, so one has to decide whether or not the project they are investing in is worth the time, stress, and money. 

Ask yourself if it is worth putting in the effort to meet guidelines and build a business plan around for some marketable end result. Because if it isn’t, it’s probably more of a personal endeavor and should be treated accordingly and may need to be piecemeal-ed to achieve an industry-standard approach.

The general public of today seems to be confused as to what this truly means, or we are just meeting a new generation of people who think they can cheat their way through the learning experience and expect no one to notice. 

Thanks to modern technology and the emergence of YouTube and other online video hosting sites, we have seen a plethora of sub-standard made video content that is being misconstrued as a standard in all facets, essentially lowering the bar in people’s eyes as to what is Industry Standard Video Production

ISVP is always achieved by conforming to what standard and style the top brands/Pro- Co’s have set for that year. 

Summing up the industry standard of video production

As technology and other things change — so does that standard. In the present, you wouldn’t have much success with content replicating the look of something made with the technology and technique of 1984, unless crucial to the storytelling. 

Staying current and educated in pro-technology, technique, and production execution will guarantee that you at least meet the minimal requirements to earn the title, industry standard.

If you have any questions, just ask us!

About The Author:

Trenton Massey


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Have a project in mind?
We can't wait to hear from you!

The easiest ways to get in touch with us are to request a meeting, give us a call, or shoot us an email.

[email protected]
(480) 420 4368

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