FORD MOTOR COMPANY
How we hustled for the Titans of Automotive in time for SEMA Auto Nights to unveil the long-awaited new Ford Bronco, with a little help from some popular pros.
FORD MOTOR COMPANY
How we hustled for the Titans of Automotive in time for SEMA Auto Nights to unveil the long-awaited new Ford Bronco, with a little help from some popular pros.
- 3 Minute Docu TV Style Vignette
- Still Photography
- Edited Selects
Download the full project case study where you'll learn more about this project size, detailed budgets, timelines, creative details, blue-prints & exclusive moments we had during this project.
Meet the Influencers
Chris Mangum, Auto Industry Influencer
Chris Mangum of MAD Industries has built numerous show automobiles, trucks, bikes and boats in the last 20 years for top manufacturers along with key aftermarket automotive accessory companies for marketing and display.
Kyle Strait, Professional MTB Biker
To the mountain-bike community, Kyle Strait needs no introduction. On the bike, he was an absolute child prodigy, and entered his first Rampage when he was just a young teenager. We targeted Kyle and his wife Rachel for this piece for their Outdoor enthusiast lifestyle.
Rachel Strait, Professional MTB Biker
Rachel Strait is a professional women’s enduro mountain bike racer and wife to two-time Red Bull Rampage winner Kyle Strait. Being an outdoor enthusiast like her husband, she was a perfect candidate to join alongside him.
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2020 was well… 2020, enough said. Hence why Sema Auto Nights took their car show virtual and had to send teams all across the country to gather content and create engaging sizzles that introduced a ton of new automobiles and innovations. One of those was the new Ford Bronco, which hadn’t seen a new model since the mid-90s. Ambient linked up with Mad Industries and a famous downhill power couple to put the new SUV to the ultimate test in the great outdoors of Sedona, Arizona.
Capturing such a pivotal moment in the Ford Bronco’s history was a no brainer. Content, content and more content was needed for this breakout story and we had not only a beautiful new vehicle to capture, but outstanding scenery in the high country of Arizona. It was equally important to capture the days leading up to the reveal where Mad Industries took us on a journey in their top of the line auto garage to show us how the pros custom rig something for the ultimate outdoor adventure.
