Ford Motor Company

The producers over at the Agency Imagination were in need of a professional production team in AZ to execute a 2 day documentary production for Ford’s new Bronco and turned around in time to premiere at SEMA’s Auto Nights virtual car show. After vetting multiple production companies, our rates and our experience with documentary work was a direct fit for their needs and they felt that they were in good hands with us and our team. Not to mention, our deep knowledge of Arizona’s picturesque outdoor landscapes played a part as well. We approached the challenge like any other, by gaining a clear understanding from the client as to what they wished to achieve and pulling references to help guide us in. After a number of meetings and deliberating, we were able to get on the same page. From there it was a matter of putting the right crew members together in conjunction with the right gear to get the job done effectively and efficiently. With this particular production, we needed to work remotely onsite in the great outdoors in Sedona AZ. We approached that aspect of the challenge by traveling to the sites we wished to shoot at beforehand to scout the proper areas and coordinate a schedule as well as a plan of attack that would fit within two 10 hour days. The ultimate solution to the challenges of this production was focused teamwork, rigorous location scouting, and a strong understanding of what was expected of us. From there it was all about doing what we do best and executing on the highest level all while creating a professional environment for the talent and our crew to work within.

Meet the Influencers

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Chris Mangum, Auto Industry Influencer

Chris Mangum of MAD Industries has built numerous show automobiles, trucks, bikes and boats in the last 20 years for top manufacturers along with key aftermarket automotive accessory companies for marketing and display.

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Kyle Strait, Professional MTB Biker

To the mountain-bike community, Kyle Strait needs no introduction. On the bike, he was an absolute child prodigy, and entered his first Rampage when he was just a young teenager. We targeted Kyle and his wife Rachel for this piece for their Outdoor enthusiast lifestyle.

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Rachel Strait, Professional MTB Biker

Rachel Strait is a professional women’s enduro mountain bike racer and wife to two-time Red Bull Rampage winner Kyle Strait. Being an outdoor enthusiast like her husband, she was a perfect candidate to join alongside him.

Outdoor Enthusiasts

The new ford Bronco was built with the outdoor enthusiast in mind. Sleek, more compact, and smaller, but with the same power that the old broncos embodied. MAD industries was tasked with pushing the Bronco to its limits in order to prepare it for the ultimate outdoor excursion. By carefully selecting accessories like lift kits from Four Wheel Parts, all-terrain tires from K02, cargo and racking solutions, a slimshady awning from Yakima and more. Ambient joined up with MAD to set out and capture the tricked out Bronco in all of it’s glory while it was put to the ultimate test in beautiful Sedona, Arizona.

The Straits

MAD industries put the ultimate build together, but we needed a pair of true outdoor enthusiasts to test the Bronco and all of its abilities. Who better then Kyle and Rachel Strait, a husband and wife duo who are both professional downhill biking competitors. After swapping places with Chris Magnum from MAD and putting the keys in the ignition, they set off on an adventure to find some of the best trails Sedona has to offer and the red rock mountains did not disappoint. The couple was thoroughly impressed with the Bronco’s handling and ability to store all the gear they needed with ease. Boasting that they are now planning on picking up the 2021 Bronco for their own family.

The Straits

MAD industries put the ultimate build together, but we needed a pair of true outdoor enthusiasts to test the Bronco and all of its abilities. Who better then Kyle and Rachel Strait, a husband and wife duo who are both professional downhill biking competitors. After swapping places with Chris Magnum from MAD and putting the keys in the ignition, they set off on an adventure to find some of the best trails Sedona has to offer and the red rock mountains did not disappoint. The couple was thoroughly impressed with the Bronco’s handling and ability to store all the gear they needed with ease. Boasting that they are now planning on picking up the 2021 Bronco for their own family.

Epic Sedona Views

Yakima

Need a reliable rack mount for that mountain bike, that snowboard, or your fancy canoe? Yakima is becoming a household brand for outdoor enthusiasts. They are the world's leading brand of car racks, including roof racks, bike racks, hitch racks, and many more for all of life's adventures. They have a strong emphasis on working to promote or enhance outdoor recreation to ensure future generations have opportunities to play outside by partnering with other like minded organizations. For nearly a decade, they have transformed the way people travel. Based in the Pacific Northwest, the great outdoors is at their footstep and it shows in their street smart product designs. They give everyone the freedom to wander, the right to be unruly, and the confidence to go more rogue. 

Rigid Industries

If you own an off-road truck, SUV, OHV, ATV, or any other off-road vehicle, and you don’t have RIGID LED lights installed, it’s almost considered blasphemy. RIGID LED lights are the most robust and useful round lights on the market. They take off-road lighting performance to a whole new level. Specializing in not only the LED lights themselves, but mounting, wiring, and light covers. They boast true quality over their competitors by offering affordable prices, warranties, maximum output per light, and a plethora of accessories. Rigid is proud to be an American company that designs and engineers their products in the USA along with a dedicated US based customer service that will repair or place your products with ease.

Boreous Campers

Boreas Off-Road campers are built for the wilderness and for travelers who like to get after it. These campers are the ultimate home base for weekend, weeklong or even overland adventures. Boreas off-grid travel trailers feature industry-leading "Zero Wood" construction and everything you need to be self-sufficient no matter where in the world you are. Built for adventures by adventures, the Boreous team spends countless hours crafting and testing their turnkey off-road trailers in Colorado. Since it was created by founder Matt Recheil in 2014, they’ve been on the cutting edge of providing top-quality, functional, comfortable, and stylish off-road campers.