carvana

carvana-logo-28763D7581-seeklogo
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Award Winning
  • Gold - Elements of Advertising - Still Photography Campaign - Carvana - Redbull Styled and Dialed Giveaway
  • Bronze - Out-of-Home & Ambient Media Large Venue - Carvana Phoenix Rising

How Carvana leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.

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*INDUSTRY: CONSUMER BRANDS

carvana

02_logo_top
Award Winning
  • Gold - Elements of Advertising - Still Photography Campaign - Carvana - Redbull Styled and Dialed Giveaway
  • Bronze - Out-of-Home & Ambient Media Large Venue - Carvana Phoenix Rising

How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.

LEARN MORE
carvana-logo-28763D7581-seeklogo
*INDUSTRY: CONSUMER BRANDS

THE ASK  

Provide the Carvana creative team production support on multiple shoots. One being a surprise car giveaway to 16 year old pickleball phenom, Anna Leigh Waters. The others being another giveaway to Pro MTB Athlete Jaxson Riddle and a game opener for the Phoenix Rising.

INSIGHT

 What better way to showcase their new-found partnership with American Pickleball Association than to get the number one women’s pickleball player in the world involved and give her a car for her 16th birthday?! Carvana needs to get the word out, whether it's clever sponsorships or fun giveaways, they want to capture the excitement of car vending and get people aligned with the future of the auto dealerships. 

APPROACH

We wanted to support the Carvana creative and production team to create compelling video content for their brand's campaigns. In the Anna Leigh car giveaway surprise, we took a Reality TV approach; In the Jaxson Riddle giveaway, we took more of a mock-sports event route. And with Phoenix Rising, we took a typical commercial shoot approach that involved a lot more setup and intentional coverage. 

DELIVERABLES

  • RAW Footage
  • 30 Edited Photo Selects
  • RAW Still Images

THE CHALLENGE

Create brand-awareness around Carvana through creative video content that includes car giveaways that are focused around highly recognized figures within the world of sports and partnerships with professional sports teams.

CAPABILITIES UTILIZED

The awesome creative team at Carvana was looking for a production company they could trust to step in and fill in the gaps to complete their crew. Not only did they need pros with extensive experience in shooting commercials, but they needed a flexible partner with a full suite of video production services to tap into. We provided that for them under one roof, and we're grateful that the partnership continues to grow since this initial project.

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 FINAL DELIVERABLES

PICKLEBALL - 30 SEC COMMERCIAL

PICKLEBALL - SOCIAL MEDIA PUSH

Screenshot 2023-03-31 at 11.17.14 AM

PHOENIX RISING

RED BULL FEAT. JAXSON RIDDLE

RED BULL FEAT. JAXSON RIDDLE PHOTO SELECTS

THE IMPACT

"Ambient Skies was an absolute pleasure to work with. They were the perfect partner for our Anna Leigh Waters Car Surprise commercial as they were fast, nimble, and able adjust on the fly. In addition to helping us produce our spot, they sourced a highly talented group of folks who were very easy to work, we couldn’t have pulled it off without them. We will definitely be continuing our partnership with them and look forward to the next project!"

LET'S CHAT 

Have a project in mind?
We can't wait to hear from you!

The easiest ways to get in touch with us are to request a meeting, give us a call, or shoot us an email.

(480) 420 4368   l    [email protected]

 

Have a project in mind?
We can't wait to hear from you!

The easiest ways to get in touch with us are to request a meeting, give us a call, or shoot us an email.

[email protected]
(480) 420 4368

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