carvana

How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.

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*INDUSTRY: CONSUMER BRANDS

carvana

How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.

LEARN MORE

*INDUSTRY: CONSUMER BRANDS

THE ASK

Provide the Carvana creative team production support on a two day shoot that would include a surprise car giveaway to 16 year old pickleball phenom, Anna Leigh Waters.

INSIGHT

Pickleball is one of the fastest growing sports in the country, especially among young adults. So it made sense for Carvana to get a piece of that pie and become the official title sponsor of the American Pickleball Association. And what better way to showcase their new-found partnership than to get the number one women’s pickleball player in the world involved and give her a car for her 16th birthday?!

APPROACH

We wanted to support the Carvana creative and production team to create a socially compelling video of the car giveaway surprise in a narrative approach; let the audience get to know Anna Leigh Waters, pickleball and Carvana on a more personal level.

DELIVERABLES

RAW Footage
30 Edited Photo Selects
RAW Still Images

THE CHALLENGE

Create brand-awareness around Carvana through the popular sport of pickleball and a highly recognized figure within that sport. But this was also a surprise so a lot of coordination and preparation to keep it that way.

CAPABILITIES UTILIZED

Tether Tools got the full creative agency treatment from development up until their launch. From day one, our teams collaborated with one goal in mind, creating an impactful introduction of their new wireless direct product for all pro photographers around the world. This required utilizing almost every service we offer under our roof.

VIDEO PRODUCTION // PHOTOGRAPHY

PRODUCTION EXECUTION // SUPPORT

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FINAL DELIVERABLES

30 SEC COMMERCIAL

SOCIAL MEDIA PUSH

THE IMPACT

"Ambient Skies was an absolute pleasure to work with. They were the perfect partner for our Anna Leigh Waters Car Surprise commercial as they were fast, nimble, and able adjust on the fly. In addition to helping us produce our spot, they sourced a highly talented group of folks who were very easy to work, we couldn’t have pulled it off without them. We will definitely be continuing our partnership with them and look forward to the next project!"

carvana

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