carvana

How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.
carvana
How Ambient Skies leveraged our creative chops and expertise to produce an award-winning launch for an innovative product.
THE ASK
Provide the Carvana creative team production support on a two day shoot that would include a surprise car giveaway to 16 year old pickleball phenom, Anna Leigh Waters.
INSIGHT
Pickleball is one of the fastest growing sports in the country, especially among young adults. So it made sense for Carvana to get a piece of that pie and become the official title sponsor of the American Pickleball Association. And what better way to showcase their new-found partnership than to get the number one women’s pickleball player in the world involved and give her a car for her 16th birthday?!
APPROACH
We wanted to support the Carvana creative and production team to create a socially compelling video of the car giveaway surprise in a narrative approach; let the audience get to know Anna Leigh Waters, pickleball and Carvana on a more personal level.
DELIVERABLES
- RAW Footage
- 30 Edited Photo Selects
- RAW Still Images
THE CHALLENGE
Create brand-awareness around Carvana through the popular sport of pickleball and a highly recognized figure within that sport. But this was also a surprise so a lot of coordination and preparation to keep it that way.
CAPABILITIES UTILIZED
The awesome creative team at Carvana was looking for a production company they could trust to step in and fill in the gaps to complete their crew. Not only did they need pros with extensive experience in shooting commercials, but they needed a flexible partner with a full suite of video production services to tap into. We provided that for them under one roof, and we're grateful that the partnership continues to grow since this initial project.
- TV Commercial
- Digital / Social Campaign
- Branded Content
- Lifestyle
- Sales Content
- Educational
- Animated Explainers
- Corporate Training
- Recruitment / Culture
- Vignettes
- Case Studies
- Documentary
Looking for a creative partner?
Schedule a 15 minute call to see if we are the right fit.
FINAL DELIVERABLES
30 SEC COMMERCIAL
SOCIAL MEDIA PUSH

THE IMPACT