The Power Of Moments
What is a better experience exactly? In this case, it means a more relatable, real to life experience. The degree of realness of these experiences is achieved by how fully they are lived. This is an experience that engages the consumer and creates more real-life peak moments that will be remembered. This type of marketing focuses on getting the consumer to experience the brand through more of their senses thus creating a more powerful response and familiarity with the brand.