Cooper Vision

How Ambient spent years creating top tier content for one of the world’s leaders in specialty eye care.

LEARN MORE

*INDUSTRY: HEALTHCARE

Cooper Vision

How Ambient spent years creating top tier content for one of the world’s leaders in specialty eye care.

LEARN MORE

*INDUSTRY: HEALTHCARE

THE ASK

Concepting, creating, and curating a massive amount of content for multiple campaigns. As well as aiding with re-branding, website design and development, and building a custom coded backend education system for CRT practitioners.

INSIGHT

Myopia and other eyesight issues are spreading faster every year. There is a lack of awareness about this global problem and even less awareness about non-invasive solutions that don’t require glasses or surgery.

APPROACH

Bringing a high level of craftsmanship and execution to their content creation. By infusing a cinematic and emotional touch, they were able to speak to their audience in a super engaging way that yielded amazing ROI results.

DELIVERABLES

2x Animated Explainers
4x Campaigns
5x Commericals
1x Mini-Doc
1x ECP Site
1x Re-Brand
On-Going Website Maintenance

THE CHALLENGE

The levels of bureaucracy and the chain of approval proved to be challenging at times. Remaining HIPPA compliant required a stronger focus and cooperative restraint. There was a ton of effort put toward ideation that required a lot of cooks in the kitchen which as you know can be cumbersome to creatives at times. But we always came to a mutual agreement on content approach and were able to work through many problems together over the years.

CAPABILITIES UTILIZED

We’ve literally pulled out every stop for this company. All the toys, all the tricks were used to up their game when it comes to content and distribution. From acquiring world famous athletes to production execution on a cinematic level, they got what they paid for and more.

CREATIVE SERVICES // DEVELOPEMENT

VIDEO PRODUCTION // PHOTOGRAPHY

EDITORIAL // POST PRODUCTION

2D // 3D // ANIMATION // VFX

PRODUCTION EXECUTION // SUPPORT

MARKETING // STRATEGY SERVICES

Looking for a creative partner?

Schedule a 15 minute call to see if we are the right fit.

Schedule a Meeting

FINAL DELIVERABLES

IT'S YOUR LIFE, SEE IT WITHOUT LIMITS

Cooper Vision’s newest campaign is centered around athletes and the need for freedom from daytime glasses and contacts for competitive sports activity. Our team spent 3 months working with different talent agencies to find potential partnership opportunities for Cooper Vision.

The nature of this task was not as simple as the candidates had to be a specific range of Nearsighted. After honing in on a few selects, we chose professional rock climber, Sierra Blair-Coyle. We were shocked to find Sierra as she has been wearing Paragon CRT® contact lenses since she was 9 years old.

Ambient had several creative deliverables on this project including a Commercial, Mini Documentary, Facebook Ads & Compelling Photo content to use for digital marketing. Learn more about Sierra’s experience wearing Cooper Vision CRT® contact lenses in the Mini Documentary.

KEVIN'S STORY

Cooper Vision’s main demographic is Children, and more specifically, their parents who choose this technology for their child. Paragon asks us to create heart felt content that paid a tribute to mothers around the world who sacrifice their lives to inspire us to be the best that we can be. The need for innovative technology to help the less fortunate is always needed.

We came across an inspiring story through a local charitable organization, Arizona Disabled Sports, about a young athlete, Kevin Messner, who lost his leg as a little boy. Our producers quickly casted Kevin for a production that would tell his story in a 60 second commercial. An actress plays Kevin’s mother in the commercial which essentially allowed us to fully articulate Paragon’s core message. It was important to capture the essence of his mothers support and the profound effect it can have on a child's development.

THE IMPACT

Over the years, Cooper has seen a ton of success from the hard work we put into their company’s image, messaging, and education systems. It’s a win, win for everyone. The overall awareness around specialty eye-care has seen a massive improvement and the company itself was able to capitalize on their marketing efforts and see amazing returns. They’ve always been a joy to work for mainly because of their mission which is to enhance people’s lives and boost their quality of life.

ANIMATED EXPLAINERS

Everybody needs a little help when it comes to figuring something out. Paragon wants to lend you a helping hand with your new Paragon CRT® contact lenses with this new animation created by Ambient. You wear them overnight while you sleep so you can wake up in the morning with clear vision, free from daytime contacts or glasses.

Myopia is a worldwide epidemic that increases by 1% every year. We helped PVS create a motion graphic video that explains the genetic and environmental reasons why people develop myopia also known as nearsightedness. It also explains the symptoms and the possible dangers that could develop if not treated at some point to slow down the progression.

Lens Install

What is Myopia

COOPER VISION SEC

STILL IMAGES

Cooper Vision

Cooper Vision

Looking for a creative partner?

Lens Install

What is Myopia

Do you know what you're looking for?